They sold about 72,000 mustangs last year. Then again they sold 500,000 F Trucks. So yes mustang is a niche market. My point being that with appropriate investment, Falcon could be turned into a global market car where the mustang will never reach mass appeal. It's really only an american (and Canadian) market where it competes with the camaro (which outsells it) and the Challenger.
As for exports you tell me. How many mustangs were sold outside north america?
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