[kypez]

People go to certain brands for certain products I think (bar a few brands that sell a variety of models almost equally) and Ford isn't a brand that people put on the list when looking at passenger cars. Their products don't differentiate enough from what is available from other brands for less money or better perceived brand value.

Look at the Endura and Escape. The Endura doesn't fill the void of 7 seat mid size SUV. Thats where Kluger are killing it. They could've done something different, plug-in hybrid or even hybrid but they didn't. Look at the Rav4 with its 9 month waiting period for hybrids! They did something different to the rest and its paying off big time!

They should've brought out a plug-in hybrid Mondeo or EV version ahead of the rest. The Taxi companies would've bought them in droves if they did a hybrid version.

Seem Ford are always late to the Australian market.