Falcon Advertising Ideas ? (Free for FORD to use)

[EgoFG]

It seems as if there has been none since the 2weeks after the 5 Star rating.

And yet another 'anti Ford' Ford article in the Sunday Telegraph (Syd) this weekend.

Perhaps we can seed Ford with some serious ideas here.
This is a public Forum, and we stake no claim for copyright on these.

Please Ford .... Take this input !!


Here is a starter

Blue Screen with only this text "What maters to you ?
Man with lab coat, and Aurion after head on, comments on the severity of the injuries (Including some spefics) to Driver and occupant.
Man with lab coat, and commy after head on, comments on the severity of the injuries (Including some spefics) to Driver and occupant.
Man with lab coat, and Falcon after head on, comments on the severity of the injuries to (Including some spefics) Driver and occupant.
Blue Screen with only this text "What maters to you ?
- ford logo fades in - as does ANCAP Logo
Switch to Ford Au current catch phrase, and catchy jingle

and another


Blue Screen with only this text "What maters to you ?
Man with lab coat, and Aurion with family of four, comments on real world economy with family - gives figures for consumption and acceleration when the passenger and luggage load is 200kg (or other suitable figure)
Man with lab coat, and commy with family of four, comments on real world economy with family - gives figures for consumption and acceleration when the passenger and luggage load is 200kg (or other suitable figure)
Man with lab coat, and Falcon with family of four, comments on real world economy with family - gives figures for consumption and acceleration when the passenger and luggage load is 200kg (or other suitable figure)
.
Blue Screen with only this text "What maters to you ?
- ford logo fades in
Switch to Ford Au current catch phrase, and catchy jingle

And Maybe:


Blue Screen with only this text "What maters to you ?
Man with lab coat, and Aurion V6 Comment on built in Australia for 2 years to a foreign design, with foreign sourced engine. also mention specific percentage of Australian Content (backing music - Japan National Anthem)
Man with lab coat, and commy V6 Comment on built in Australia for 22 years (?) to an Australian design, with foreign sourced engine. also mention specific percentage of Australian Content (backing music - Korean National Anthem)
Man with lab coat, and Falcon I6 Comment on built in Australia for 50 years (?) to an Australian design, with an Australian engine. also mention specific percentage of Australian Content (backing music - Any Immediately recognisable, Australian Tune - say less than 20 years old)
Blue Screen with only this text "What maters to you ?
- ford logo fades in
Switch to Ford Au current catch phrase, and catchy jingle

Of Course Light 'Soft Roaders' should be included an alternate series of Ads.





and to answer any questions - Yes, I was having trouble sleeping

[Bearman]

Remember the "witches hats" ad that was used to advertise the XC Falcon in the late '70's?? This involved all the Ford drivers at the time standing in a line to form a line of human witches hats. You had Moffat, Bond, Johnson and a few other lesser known drivers. Fred Gibson got into a bog stock Falcon 500 and drove a slalom course past all the other drivers to demonstrate the stability of the Falcon's handling. Great ad and one I'll always remember.

How about doing a 2008 version of this. Line up Frosty, Richo, Lowndes, Whincup, Junior and Davo. Maybe one of the old boys can do the driving. Dick perhaps? Use a volume seller car such as an XR6 or G6 for relevance to the masses and you have a winner.

[TC200six]

Originally Posted by Bearman

Remember the "witches hats" ad that was used to advertise the XC Falcon in the late '70's?? This involved all the Ford drivers at the time standing in a line to form a line of human witches hats. You had Moffat, Bond, Johnson and a few other lesser known drivers. Fred Gibson got into a bog stock Falcon 500 and drove a slalom course past all the other drivers to demonstrate the stability of the Falcon's handling. Great ad and one I'll always remember.

How about doing a 2008 version of this. Line up Frosty, Richo, Lowndes, Whincup, Junior and Davo. Maybe one of the old boys can do the driving. Dick perhaps? Use a volume seller car such as an XR6 or G6 for relevance to the masses and you have a winner.

Yep, that one. That ad is on http://www.uniquecarsandparts.com.au..._falcon_16.htm It looks like it was done at You Yangs and it was to demonstrate it's suspension is matched to radial tyres.

Yeah that is a good idea to make a 2008 version. Use an XR8 or a G6E and do a slalom course with the best current V8 Supercar drivers. On the original ad they claimed the average speed was 92-38km/h, but with the new one it would be a lot faster!

[AusM]

Originally Posted by Bearman

Remember the "witches hats" ad ...How about doing a 2008 version of this. Line up Frosty, Richo, Lowndes, Whincup...

James Courtney as driver, Skaife as the last 'witches hat'... Winner!

On a positive note, the new Ford Aus head honcho has publicly stated that Ford need to work on their marketing - that admission is a great start!

Mixing some decent tech stats with BFT style could be worthy?

[Bearman]

Young dude complete with '70's mullet is cruising down the road driving an X series GT Sedan or Coupe. The scene is predominatly a side on view. He's looking really happy with life. the car morphs into a wagon and fills up with kids, then morphs again into other cars such as other family trucksters, small cars and other types we are forced to drive due to circumstance. Throughout this morphing the kids get bigger and the driver ages. These morphing stages are fairly rapid until you get to the final image, same dude 30 years older, driving an FG GT with the same happy expression.

The slogan is "GT, the feeling never leaves you" or "GT, you know you want one" or something along those lines.

It's good to create ads directed at the engineering and technical aspects of the Falcon but it'll also pay to do ads that have a strong motorsport link and also tap into the headonistic impulse that lays deep inside us all. Ads that make you want to lash out on a GT.

[Biggav]

Originally Posted by Bearman

Young dude complete with '70's mullet is cruising down the road driving an X series GT Sedan or Coupe. The scene is predominatly a side on view. He's looking really happy with life. the car morphs into a wagon and fills up with kids, then morphs again into other cars such as other family trucksters, small cars and other types we are forced to drive due to circumstance. Throughout this morphing the kids get bigger and the driver ages. These morphing stages are fairly rapid until you get to the final image, same dude 30 years older, driving an FG GT with the same happy expression.

The slogan is "GT, the feeling never leaves you" or "GT, you know you want one" or something along those lines.

It's good to create ads directed at the engineering and technical aspects of the Falcon but it'll also pay to do ads that have a strong motorsport link and also tap into the headonistic impulse that lays deep inside us all. Ads that make you want to lash out on a GT.

i could see that being a great advert, could do it from different perspectives also say the kids growing up in a falcon and then driving "growing up witha falcon never leaves you" or something simular.

play at the passion of the drivers/owners and maybe win back some of the lost souls from the past.

[Racecraft]

Originally Posted by Bearman

Young dude complete with '70's mullet is cruising down the road driving an X series GT Sedan or Coupe. The scene is predominatly a side on view. He's looking really happy with life. the car morphs into a wagon and fills up with kids, then morphs again into other cars such as other family trucksters, small cars and other types we are forced to drive due to circumstance. Throughout this morphing the kids get bigger and the driver ages. These morphing stages are fairly rapid until you get to the final image, same dude 30 years older, driving an FG GT with the same happy expression.

The slogan is "GT, the feeling never leaves you" or "GT, you know you want one" or something along those lines.

Problem is it has already been done. The Foxtel IQ/HD add is exactly that.

My only advice is to pull all the sponsorship of events, teams etc and give that allocation of the budget to a driven advertising campaign. The adds don't have to be the best but saturate the market with Ford adds would boost sales imho. The odd add here and there isn't cutting it.

[4Vman]

Motorsport linked ads are all good and well for the 5% of people who have an interest in these vehicles, but what about the other 95% who have no interest in buying a hot V8 or performance orientated vehicle?
Its the "95%" like the average mums and to a lesser degree dads that Ford need to attract.. not the "5%"....

The other comment id make is "negative" advertising techniques such as bagging your opposition have been proven to turn people away from your product...

[WILDB]

I think they need to do an ad for the Falcon just like the new one for the Focus.

If you haven't seen it - it goes through all of the shortcomings of the Focus' competitors i.e Lack of power for the Corolla, Less airbags in the Lancer and the Mazda3 being thirstier than the Focus before saying "Choose Wisely" at the end

Something like this in the big car context would be far better than walking fingers.

[RG]

Originally Posted by WILDB

I think they need to do an ad for the Falcon just like the new one for the Focus.

If you haven't seen it - it goes through all of the shortcomings of the Focus' competitors i.e Lack of power for the Corolla, Less airbags in the Lancer and the Mazda3 being thirstier than the Focus before saying "Choose Wisely" at the end

Something like this in the big car context would be far better than walking fingers.

The Focus "FACTS" ad proves that Ford AUS marketing can get it oh so right. Now to try to transfer that same ad to the Falcon while making it different but the same.

[Wally]

Originally Posted by Russell

The Focus "FACTS" ad proves that Ford AUS marketing can get it oh so right. Now to try to transfer that same ad to the Falcon while making it different but the same.

If it's the ad I think you're referring to, Ford are targetting opinions in two catagories:
1) other small cars and;
2)the icon that would take some incredible effort to dislodge = the Rolla. This is risky in that consumers may be amused, but doggedly ignore the message.

[SB076]

Originally Posted by Russell

The Focus "FACTS" ad proves that Ford AUS marketing can get it oh so right. Now to try to transfer that same ad to the Falcon while making it different but the same.

I agree I think there needs to be a bit of subtle re education of people to point out the benefits of particular models

[phillyc]

Originally Posted by Russell

The Focus "FACTS" ad proves that Ford AUS marketing can get it oh so right. Now to try to transfer that same ad to the Falcon while making it different but the same.

This is a great ad. About time Ford grew some balls. They have a great product range but poor sales.

I emailed Ford several months ago, suggesting that they attack the opposition by providing FACTS about the models and how they are better than they're competitors. I feel they might have actually listened!

Toyota and Holden continually bag out Ford (albeit not always directly, but more so in the latters case directly) and so Ford should return the 'favour'.

Whatever the class, Ford should highlight the strengths of their vehicle and negatively position the leading 3 competitors in each segment.

[MAGPIE]

Ford NZ latest marketing idea for the FG

Airport To City Centre In A New FG Falcon Please - And I'm Driving
Tuesday, Sep 02, 2008

The monotonous trip from the airport to city centre just got a whole lot more exciting, thanks to the new Ford FG Falcon. For the next two weeks, travelers arriving at Auckland, Wellington or Christchurch airports can choose to drive in style to their destination in a new FG Falcon.

By booking online at www.travelfirstclass.co.nz or by calling 0508 FIRSTCLASS, travelers arriving between the hours of 7am – 11am or 4pm – 8pm at Auckland, Wellington or Christchurch airports can be met by a Ford representative and a new FG Falcon ready to transport them to their city centre destination.

The promotion run by Ford New Zealand aims to encourage consumers to test drive the vehicle without encroaching on their personal time. As Chris Masterson, Marketing Manager for Ford New Zealand points out it’s a lot more exciting than sitting in the back of a taxi.

"'Time poor' is a term we are hearing more and more of at the moment. For frequent travelers the transfer from airport to the city is wasted time – we've now provided the opportunity for consumers to maximize the use of this time and test drive the new FG Falcon," says Masterson.

"When consumers get behind the wheel of the new FG Falcon they love it. Who wouldn't like to drive a stylish new G6E Turbo from the airport to their destination."

The FG Falcon was launched in New Zealand on 1st June 2008 and has sold over 1,000 units since launch. Last month it was awarded a five star ANCAP rating making it the first ever car produced in Australia to receive this accolade.

[Bossxr8]

Originally Posted by phillyc

This is a great ad. About time Ford grew some balls. They have a great product range but poor sales.

I emailed Ford several months ago, suggesting that they attack the opposition by providing FACTS about the models and how they are better than they're competitors. I feel they might have actually listened!

Toyota and Holden continually bag out Ford (albeit not always directly, but more so in the latters case directly) and so Ford should return the 'favour'.

Whatever the class, Ford should highlight the strengths of their vehicle and negatively position the leading 3 competitors in each segment.

I don't understand why they didn't also mention that the Corolla does not even have ESP standard, or as an option on any model. Should have stuck the boots in there.

[TC200six]

Originally Posted by WILDB

I think they need to do an ad for the Falcon just like the new one for the Focus.

If you haven't seen it - it goes through all of the shortcomings of the Focus' competitors i.e Lack of power for the Corolla, Less airbags in the Lancer and the Mazda3 being thirstier than the Focus before saying "Choose Wisely" at the end

Something like this in the big car context would be far better than walking fingers.

Yes, I think that's exactly how they should of marketed the FG Falcon in the first place.

[GlennBA]

Originally Posted by WILDB

I think they need to do an ad for the Falcon just like the new one for the Focus.

If you haven't seen it - it goes through all of the shortcomings of the Focus' competitors i.e Lack of power for the Corolla, Less airbags in the Lancer and the Mazda3 being thirstier than the Focus before saying "Choose Wisely" at the end

Something like this in the big car context would be far better than walking fingers.

I'll be happy to pay the extra for fuel consumption in my 3. Focuses are a bit fugmo imo.

[Bearman]

Originally Posted by 4Vman

Motorsport linked ads are all good and well for the 5% of people who have an interest in these vehicles, but what about the other 95% who have no interest in buying a hot V8 or performance orientated vehicle?
Its the "95%" like the average mums and to a lesser degree dads that Ford need to attract.. not the "5%"....

The other comment id make is "negative" advertising techniques such as bagging your opposition have been proven to turn people away from your product...

Point taken. The motorsport linked ads would be designed to be complementary to all other themes used to advertise the product for maximum reach.

Also agree on not bagging other manufacturers.

[castek]

i rekon throw political correctness out of the window, and shoot a GT doing some circle work, like the holden storm ute commercial... would be a killer during the V8 series

[S3SR]

OR

1000 Bikini models in a town, cars drives through and they all start chasing it.... then the voice over could say "YOU WISH!" , then read out the benefits of the falcon, better fuel economy, sports suspension, etc,etc then with australia's first 5 star ancap rating (have cars crashed around the place and focus on the badly crumpled bodies) "You wont need to pick up!" (as in your the only one left) - Ford Falcon - better than riding an animal and have a lion walk down the street with someone on its back

yeah that'll be one of the worst ads but something to remember LOL

i hold all interlectual copyright on this idea, if ford use it they agree to giving me a new falcon or 3 weeks use of a 08 FPV FG GT-E + paid fuel and insurance

[TC200six]

Originally Posted by S3SR

OR

1000 Bikini models in a town, cars drives through and they all start chasing it.... then the voice over could say "YOU WISH!" , then read out the benefits of the falcon, better fuel economy, sports suspension, etc,etc then with australia's first 5 star ancap rating (have cars crashed around the place and focus on the badly crumpled bodies) "You wont need to pick up!" (as in your the only one left) - Ford Falcon - better than riding an animal and have a lion walk down the street with someone on its back

yeah that'll be one of the worst ads but something to remember LOL

i hold all interlectual copyright on this idea, if ford use it they agree to giving me a new falcon or 3 weeks use of a 08 FPV FG GT-E + paid fuel and insurance

Great ad. but would Ford really give you a free Falcon or let you have a GT E for 3 weeks with paid fuel and insurance? ....I bedda think of an ad just in case they will!!!

[kocho]

If you ask me, **** the V8 supercar drivers. Thats bogan as.

[FordFella]

The long stroke V8 is dead, advertise 6 turbos as the future of aussie mucle outlining performance, insurance, fuel economy etc

They could use It is cheaper than a v8, fatser than a v8, just as much fun as a v8 (maybe not), better resale than a v8 etc.

[S3SR]

to make it even better they could have "60BETA" "WENTBETA" "N0B3TA" on the numberplates to have a rip at a certain brand

just thinking they could even make a "wake the neighbours campaign" to promote the might V8

starts with a guys trying to get out of bed at 6am, alarm clock says recession is comng, doom and gloom, etc , does whatever, gets in his V8 in his shed which is covered in a tarp and dust and cobwebs all over, etc,etc then back to shot with him in the car, quiet a smooth and all the neighbours run out waving their fists and he just looks in shock

voice over - Recession isnt here yet, get in your falcon and "WAKE THE NEIGHBOURS"

enjoy your weekend, we'll take care of the rest, then they can read out 5 star ancap, greenest falcon, etc and Fords new (will be) lowest ever interest rate and something else

(to bring back consumer confidence and that you dont have to buy a smartcar you'll die in if you hit dog to be happy.... because ford will save you.... or whatever)


2nd part.. old mates driving through a field of daisys.... that "happy" walking fingers music is playing, he has the biggest grin on his face ... then while the voice over reads the features and says the greenest falcon ever its pans around to see him ripping up the earth, oblivious to whats happening... silence

then voice over - uhh...... MEANEST falcon ever! - WAKE THE NEIGHBOURS and a shot of his neighbours running after him covered in dirt and daisys

then they could have that GET ACTIVE government incentive scheme on the ad and ford as a sponsor so it wont seem so bad

yes ford i want that free falcon

[Jack91]

Originally Posted by S3SR

to make it even better they could have "60BETA" "WENTBETA" "N0B3TA" on the numberplates to have a rip at a certain brand

just thinking they could even make a "wake the neighbours campaign" to promote the might V8

starts with a guys trying to get out of bed at 6am, alarm clock says recession is comng, doom and gloom, etc , does whatever, gets in his V8 in his shed which is covered in a tarp and dust and cobwebs all over, etc,etc then back to shot with him in the car, quiet a smooth and all the neighbours run out waving their fists and he just looks in shock

voice over - Recession isnt here yet, get in your falcon and "WAKE THE NEIGHBOURS"

enjoy your weekend, we'll take care of the rest, then they can read out 5 star ancap, greenest falcon, etc and Fords new (will be) lowest ever interest rate and something else

(to bring back consumer confidence and that you dont have to buy a smartcar you'll die in if you hit dog to be happy.... because ford will save you.... or whatever)


2nd part.. old mates driving through a field of daisys.... that "happy" walking fingers music is playing, he has the biggest grin on his face ... then while the voice over reads the features and says the greenest falcon ever its pans around to see him ripping up the earth, oblivious to whats happening... silence

then voice over - uhh...... MEANEST falcon ever! - WAKE THE NEIGHBOURS and a shot of his neighbours running after him covered in dirt and daisys

then they could have that GET ACTIVE government incentive scheme on the ad and ford as a sponsor so it wont seem so bad

yes ford i want that free falcon

Nob eater? Not sure that would sell the product too well mate.

[EgoFG]

Originally Posted by S3SR

yes ford i want that free falcon

Ford - Out of appreciation for me starting this thread you can:
1) Give me an EGO G6E-T
2) Give my wife a Mondeo Wagon (Retire the 626)
3) Write a thankyou email
your choice

[dom_105]

A shorter version of this http://www.youtube.com/watch?v=-V4X6mFS0xQ

Real people giving real, honest opinions.

[TZENU]

Agree with 4V, need to focus purely on the other 95% of the population, because that is were the sales lie.

If Ford can make their product (not just their XR range but the basic packages)appeal to those 95%; moreso than their competitors, then sales will broaden across both Ford and FPV within time.

One of the main selling points they need to push though, is there 5 star ANCAP rating. Which is tough seeing as there is a decline in the market

[whales]

Personally I think Ford have to work on their reputation somehow.
It's easier to lose a reputation than it is to get a good one and I think Ford have lost theirs and now have to work damn hard to get it back.
I'm sure once they have succeeded in getting it back, sales will come flooding back.

IMO

[DanielXR8]

You said we had to be better. Well at last we have listened.

Today we are announcing our entire dealer network is gone. Next week the new Ford Premium dealer network will begin taking shape. New people, new ideals and new focus on customer service.

Good things are happening at Ford Australia....