FPV TV add

Fair302 · 17-03-2007, 01:07 PM

Well today during F1 telecast I saw the most amazing thing. A full length add for FPV they showed all the models and it actually looked good. Wonder how often it is going to be aired. Maybey this is a sign of improvement in the camp regarding marketing, we can only hope.

XRchic · 17-03-2007, 01:19 PM

I think they only do those kinds of ad during V8 SC events and similar...

irsa76 · 17-03-2007, 01:40 PM

Maybe, but it's a start.

XRchic · 17-03-2007, 01:52 PM

Quote:

Originally Posted by irsa76

Maybe, but it's a start.

Definitely better than nothing, I agree. But they have been doing it for years and still no tv ads. Maybe they dont WANT people to buy FPVs or something...

Whitey-AMG · 17-03-2007, 02:40 PM

Porsche , Ferrari , Lamborghini , None of them advertise and most them are booked for years ahead with customer orders............exclusivity I guess.

I Imagine FPV have enough of a loyal following and most performance vehicle enthusiasts don't need the Hi Po w**k to get their bum into the seat of one of these cars. If you don't know that FPV / HSV build awesome V8's ny now, then you probably don't have a pulse.........

I certainly didn't purchase my new BF GT because I saw a TV ad for it......

FORD probably don't want to associate their complete line up with FPV. Advertising tends to blur and cross fertilise product lines. The Fairmont Ghia buyer and the Ka buyer and the average family man Falcon buyer may not want the more aggresive image that the FPV marketing may bring to the overall FORD marque............who knows.

Just remember, TUPPERWARE sells millions and millions of dollars worth of plasticware every year without any advertising ore even a shop front !!!!!!!!!!!!!!!!!.

If the product is legitimately good.............it will sell itself through word of mouth. This forum is certainly one of the best places for that.

GK · 17-03-2007, 04:53 PM

Quote:

Originally Posted by ESP

Porsche , Ferrari , Lamborghini , None of them advertise and most them are booked for years ahead with customer orders............exclusivity I guess.

I Imagine FPV have enough of a loyal following and most performance vehicle enthusiasts don't need the Hi Po w**k to get their bum into the seat of one of these cars. If you don't know that FPV / HSV build awesome V8's ny now, then you probably don't have a pulse.........

I certainly didn't purchase my new BF GT because I saw a TV ad for it......

FORD probably don't want to associate their complete line up with FPV. Advertising tends to blur and cross fertilise product lines. The Fairmont Ghia buyer and the Ka buyer and the average family man Falcon buyer may not want the more aggresive image that the FPV marketing may bring to the overall FORD marque............who knows.

Just remember, TUPPERWARE sells millions and millions of dollars worth of plasticware every year without any advertising ore even a shop front !!!!!!!!!!!!!!!!!.

If the product is legitimately good.............it will sell itself through word of mouth. This forum is certainly one of the best places for that.

Good comments!

GK

GXL078 · 17-03-2007, 10:11 PM

Quote:

Originally Posted by ESP

Porsche , Ferrari , Lamborghini , None of them advertise and most them are booked for years ahead with customer orders............exclusivity I guess.

Sure they advertise, your just not reading the right magazines!!

apolloxbgt · 18-03-2007, 12:57 AM

Quote:

Originally Posted by xcgxl

Sure they advertise, your just not reading the right magazines!!

Ferrari's only form of advertising has always been there f1 cars,nothing else.

I think fpv(r)/hs(rt)v seem to follow a similar policy,win on sunday,sell on moday.

Franky · 17-03-2007, 03:48 PM

Maybe they should advertise the new model BFII falcon, hardly anyone I know has the slightest idea what they are, most of my mates still think it's a BA

mcnews · 17-03-2007, 04:16 PM

Might help the 95% of the Australian population that wouldn't even know what FPV is or even that it is a car.

Whitey-AMG · 17-03-2007, 04:32 PM

Quote:

Originally Posted by mcnews

Might help the 95% of the Australian population that wouldn't even know what FPV is or even that it is a car.

FPV aren't pitching their product at 95% of the population.........that's the whole point. That's why their vehicles are limited edition numbered models. If you're into AUSSIE Performance cars, you'll already know about FPV or HSV.

More money better spent on R & D than ****y advertising is always welcome.
Personally as a new BFGT owner now, I kinda prefer the anonimity. I reckon the car speaks for itself on the road.........REAL WORLD ADVERTISING.

Franky · 17-03-2007, 04:46 PM

Quote:

Originally Posted by ESP

FPV aren't pitching their product at 95% of the population.........that's the whole point. That's why their vehicles are limited edition numbered models. If you're into AUSSIE Performance cars, you'll already know about FPV or HSV.

More money better spent on R & D than ****y advertising is always welcome.
Personally as a new BFGT owner now, I kinda prefer the anonimity. I reckon the car speaks for itself on the road.........REAL WORLD ADVERTISING.

completely agree, 95% of the population could not afford a GT or plainly would just not want one

those who don't know what a GT is see them on the road and go "gee that's nice and research it" based on the FPV ads i've seen so far it'd be difficult to determine what it is based on the footage they show

Whitey-AMG · 17-03-2007, 04:56 PM

Quote:

Originally Posted by Franky

completely agree, 95% of the population could not afford a GT or plainly would just not want one

those who don't know what a GT is see them on the road and go "gee that's nice and research it" based on the FPV ads i've seen so far it'd be difficult to determine what it is based on the footage they show

Agree, the ad is a crock anyways.......it's like bad porn......you wanna see what's going on , but it just stops short of showing anything !!!!!!!!!!!

:

GK · 17-03-2007, 04:54 PM

Quote:

Originally Posted by ESP

FPV aren't pitching their product at 95% of the population.........that's the whole point. That's why their vehicles are limited edition numbered models. If you're into AUSSIE Performance cars, you'll already know about FPV or HSV.

Agreed again!

GK

MAGPIE · 17-03-2007, 05:01 PM

Quote:

Originally Posted by ESP

That's why their vehicles are limited edition numbered models.

Numbered they maybe, but they are definitely not limited editions.

Whitey-AMG · 17-03-2007, 05:06 PM

Quote:

Originally Posted by MAGPIE

Numbered they maybe, but they are definitely not limited editions.

My Bad........maybe not the best choice of words..........but you know what I mean............they don't exactly make 20,000 GT's every year..........not that there would be a market for that Qty anyways............am I making sense ???????

:

mcnews · 17-03-2007, 08:25 PM

Quote:

Originally Posted by ESP

FPV aren't pitching their product at 95% of the population.........that's the whole point. That's why their vehicles are limited edition numbered models. If you're into AUSSIE Performance cars, you'll already know about FPV or HSV.

More money better spent on R & D than ****y advertising is always welcome.
Personally as a new BFGT owner now, I kinda prefer the anonimity. I reckon the car speaks for itself on the road.........REAL WORLD ADVERTISING.

R&D like stripe packages and shocks that make a 40th anniversary GT, LOL.

Seriously, if the adverts are good it can help build brand image and awareness and thus credibility. Marketing is not always to just sell product, it is an investment in the brand. BMW Motorcycles for example have more than a six month wait on nearly their whole line-up but they still advertise lots even though they can always well a lot more bikes than they can get delivered from Australia to Germany. Marketing is not just always about flogging off the maximum amount of product.

Whitey-AMG · 17-03-2007, 08:39 PM

Quote:

Originally Posted by mcnews

R&D like stripe packages and shocks that make a 40th anniversary GT, LOL.

Seriously, if the adverts are good it can help build brand image and awareness and thus credibility. Marketing is not always to just sell product, it is an investment in the brand. BMW Motorcycles for example have more than a six month wait on nearly their whole line-up but they still advertise lots even though they can always well a lot more bikes than they can get delivered from Australia to Germany. Marketing is not just always about flogging off the maximum amount of product.

There is no R & D left in the B series which is why they ended up with the stripe and suspension package...........Any stupid advertising for the current FPV model will only pull funds from the upcoming model, and that's a bad thing considering how much better the opposition has become. The VZ was a PIG with lipstick and Ford knew it. The VE is a different animal altogether and is a serious threat.........HELL I even test drove one as a consideration for my new purchase...........and guess what, I did it despite any advertising mumbo jumbo. If FORD / FPV are going to advertise, they better pull their finger out and do a better job than that current Kindergarten production they have. Leave the subliminal / obtuse gestures for the perfume companies and GET REAL.

wulos · 17-03-2007, 05:24 PM

I must say that I was also completely blown away last Monday.
I was watching TopGear on SBS & saw a Ford Ad - NOT JUST ONE THOUGH!!!! - they actually played 2 in a row! One the slotcar Falcon ad, & the other an ad for the Ranger.

GOOD to see some effort put into marketing the Blue Oval on the small screen. FINALLY it would seem that FoA are starting to look at selling vehicles to the unsuspecting public, rather then expecting Joe Citizen to do all the legwork for them.
Wouldn't mind seeing this new FPV ad - though I dare say I'll have to go download it myself rather then wait & see it on television.

Now if only they'd stop being so tight & start handing out sales brochures and the like. The way dealers etc are with these you'd think they have a key to a new car stuck inside the back page of every brochure.

Franky · 17-03-2007, 06:46 PM

Quote:

Originally Posted by wulos

I must say that I was also completely blown away last Monday.
I was watching TopGear on SBS & saw a Ford Ad - NOT JUST ONE THOUGH!!!! - they actually played 2 in a row! One the slotcar Falcon ad, & the other an ad for the Ranger.

GOOD to see some effort put into marketing the Blue Oval on the small screen. FINALLY it would seem that FoA are starting to look at selling vehicles to the unsuspecting public, rather then expecting Joe Citizen to do all the legwork for them.
Wouldn't mind seeing this new FPV ad - though I dare say I'll have to go download it myself rather then wait & see it on television.

Now if only they'd stop being so tight & start handing out sales brochures and the like. The way dealers etc are with these you'd think they have a key to a new car stuck inside the back page of every brochure.

True it's good to see Ford ads but if you saw the ads whilst watching Top Gear they are not aimed at the unsuspecting public but car fanatics who lets face it already know about the Falcon range.

If they want to appeal to a wider audience maybe show the ads during prime time. I know Ford are short of advertising funds but even a number of cheap ads at bad time slots is not worth anything to the company.

Good idea about brochures though, maybe they should flood mailboxs like Dell do, I know for a fact it worked with a few family member of mine

ED Classic · 17-03-2007, 07:03 PM

Its amazing how this starts now they are worrying about selling their vehicles against VE.

FASTXR · 17-03-2007, 08:01 PM

For those critical of the amount of FPV commercials they're seeing, can any of you tell me the last time you saw a HSV commercial?

From what I understand, FPV sales aren't doing too badly. Its the FORD marketing thats being slaughtered by the Dark Side...

SpoolMan · 17-03-2007, 08:32 PM

What ever we may think about the add its working, the public seeing the brand FPV this is why we are here talking about it.

mik · 18-03-2007, 01:34 AM

if you go to the ford site and ask they will send brochures booklets out for what ever you want quite expensive looking as well, actually some time ago i requested some brochures from nissan for pulsar small cars etc, they sent me the required, plus brochures on 350zx and a cd with zx racing through town in europe or somewhere showing of performance , it was very impressive i dont know how much it cost`s to do the disc thing, perhaps ford oz could do something like this.

Roj Mugwump · 19-03-2007, 08:26 AM

Quote:

Originally Posted by mik

if you go to the ford site and ask they will send brochures booklets out for what ever you want quite expensive looking as well, actually some time ago i requested some brochures from nissan for pulsar small cars etc, they sent me the required, plus brochures on 350zx and a cd with zx racing through town in europe or somewhere showing of performance , it was very impressive i dont know how much it cost`s to do the disc thing, perhaps ford oz could do something like this.

I think that the 350z dvd is called "The Run" and i think its going thru Prague...

roj

GXL078 · 18-03-2007, 05:51 PM

I don't get the opera music? Holden use AC/DC and FPV go and use OPERA music in their ad.

Bucket · 18-03-2007, 06:32 PM

Quote:

Originally Posted by xcgxl

I don't get the opera music? Holden use AC/DC and FPV go and use OPERA music in their ad.

Not sure...Ford going for the Sophisticated side while Holden Take the Bogan Sector? Sadly in Australia I think Holden are on a winner :nutsycuck

XAGSV8 · 18-03-2007, 07:34 PM

Just because FPV is selling every car they make does not mean they should stop advertising. Keep in mind not all people who want a GT etc can afford one so they will buy a lower model and subconsciously think they have one. That is why you see Falcons with GT stripes etc. This advertising does indirectly help the company by setting the image in peoples minds and spending with the company.

RIPGMH · 19-03-2007, 08:58 AM

Quote:

Originally Posted by XAGSV8

Just because FPV is selling every car they make does not mean they should stop advertising. Keep in mind not all people who want a GT etc can afford one so they will buy a lower model and subconsciously think they have one. That is why you see Falcons with GT stripes etc. This advertising does indirectly help the company by setting the image in peoples minds and spending with the company.

Theres the problem, Ford and FPV operate as two separate entities. FPV have no real reason to push the hero car thing to sell base model falcons. What they need to do is build a quick car, not refined and well engineered but just quick. Motor and Wheels will do more advertising for them in an issue than fomomco would in a year.

vztrt · 19-03-2007, 11:00 AM

I guess someone will post this add as I was at the race so didn't end up seeing this ad.