Wheels Magazine and the Holden Influence

[Polyal]

OK, firstly, try not to turn this into a slagging match as Im curious about others opinions.

Wheels seems to give a fair and "unbiased" approach to most of its articles, but something that erks me is the amount of PR that Holden gets through them. Im not saying that they are completly biased, perhaps slanted is a good way of putting it.

I find it hard to believe that there is not some kind of influence, whether this be because Holden throws more cash at them, or maybe Ford doesn't even bother.

But why is it that there are alway Holden "bonuses" attached to the magazine.

Examples would include the latest 2007 Holden Calander (they had one for 2006 aswell), that VE DVD (that was probably more to do with holden), a whole magazine just for Peter Brock etc etc.

Tell me the last time there was Ford anything?

It all seems rather convieniant for Holden, Wheels (like Motor) has a huge following, and to not have any other manufacturer (so not just Ford) represented in their "mechandise" seems a little fishy to me.

Either way I still buy the mag, just an observation I guess. Personally I dont think its a good look for a magazine in any industry to continuely push one companies/manufacturers goods.

What does everyone else think?