Holden's SS badge registered in US

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Holden's SS badge registered in US
DRIVE April 20, 2012
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General Motors have lodged an application to trademark the SS name. Photo: Mark Bean
General Motors lodges application to trademark SS nameplate, fuelling rumours of a Commodore return to the US.

Rumours about the Holden Commodore returning to the United States have intensified following the discovery of a trademark registration application for the name "SS".

In the US Patent and Trademark Office application lodged on April 13 2012, General Motors states the trademark covers "the letters SS in a fanciful design", adding fuel to speculation that Chevrolet's latest model will simply be known as the SS.

However, some reports are suggesting Chevrolet may launch a new SS sub-brand in the same vein as the Chrysler Group, which has launched the performance sub-brand SRT.

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Speculation is rife the Holden-built Caprice large sedan will be the new flagship Chevrolet model for the US - that car is already exported as a police car - and could also be the brand's new entrant into the Nascar racing championship.

Chevrolet has used the SS nameplate on its cars since 1961, when it debuted the badge on the flagship version of the Impala - but it was only last week the company decided to trademark the name.

The SS badge has since been used on numerous different models, the most recent of which being the Australian-designed and engineered Camaro coupe which launched in 2009. Images and reports from around the motoring world also show what is purported to be an SS version of the new Impala - but Chevrolet has already confirmed the Nascar racer won't be an Impala.

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