This is why ford sales are falling

[In Focus]

Talking generally, of course, because as we all know different dealerships vary widely in standard, even within brands, but...

I wonder if some of the problem is that Ford (and Holden dealers, for that matter) have a belief that they don't have to try as hard because the brands are well established in Australia.

Dealers in Hyundai or Kia, on the other hand, are still fighting that perception that the product is not as good, so they go that little bit harder to please the customer.

As I said, just a generalisation, because I'm sure there is a crap Hyundai or Kia dealer for every excellent Ford dealer, but maybe some food for thought?