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Welcome to the Australian Ford Forums forum. You are currently viewing our boards as a guest which gives you limited access to view most discussions and inserts advertising. By joining our free community you will have access to post topics, communicate privately with other members, respond to polls, upload content and access many other special features without post based advertising banners. Registration is simple and absolutely free so please, join our community today! If you have any problems with the registration process or your account login, please contact us. Please Note: All new registrations go through a manual approval queue to keep spammers out. This is checked twice each day so there will be a delay before your registration is activated. |
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| The Pub For General Automotive Related Talk |
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27-11-2012, 12:13 AM
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#31 | ||
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Straight Eight
Join Date: Mar 2011
Location: Western Australia
Posts: 2,049
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Probably because Ford are trying to intimate that the engine type, capacity, or aspiration aren't important. What's important is that it's no less to drive than the six... but you get better fuel economy.
At any rate. EcoBoost probably wouldn't have been advertised if Ford weren't doing these fifteen second ads for all their cars. Let's just be glad that they are doing one for Falcon... and putting them on TV. Is that not great? Can I get an amen?
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The Falcon is dead. Long live the Mighty Falcon. |
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27-11-2012, 06:27 AM
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#32 | ||
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FF.Com.Au Hardcore
Join Date: Feb 2007
Location: North Coast, NSW
Posts: 4,012
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I tend to agree that the ad could have at least mentioned a "4 cylinder engine",
as this is the market for the car. Good to see a Falcon ad though...... it's been a while !!
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27-11-2012, 06:52 AM
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#33 | ||
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N/A all the way
Join Date: Apr 2008
Location: Melbourne
Posts: 3,459
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The lack of early advertising has me thinking did they deliberately go with a soft launch? I saw some numbers in a mag that a huge percentage of the early production went to Ford staff. Perhaps they didn't get to do full enough shakedown of the engine, and the staff sales were a real world validation while getting a few testers out to key gov fleets??? Hope so and we see some accelerated sales now.
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BA GT 5.88 litres of Modular Boss Powered Muscle 300++ RWKW N/A on 98 octane on any dyno, happy or sad, on any day, with any operator you choose - 12.39@115.5 full weight |
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27-11-2012, 07:41 AM
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#34 | ||
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Bolt Nerd
 
Join Date: Jan 2005
Location: Ojochal, Costa Rica (Pura Vida!)
Posts: 14,983
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Can't get much bigger than today's front and back pages of Melbournes Herald-Sun...
1st time I can remember a car maker doing this?  
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Current vehicles.. Yamaha Rhino UTV, SWB 4L TJ Jeep, and boring Lhd RAV4 Bionic BF F6... UPDATE: Replaced by Shiro White 370z 7A Roadster. SOLD Workhack: FG Silhouette XR50 Turbo ute (11.63@127.44mph) SOLD 2 wheels.. 2015 103ci HD Wideglide.. SOLD SOLD THE LOT, Voted with our feet and relocated to COSTA RICA for some Pura Vida! (Ex Blood Orange #023 FPV Pursuit owner  : )
Last edited by Charliewool; 27-11-2012 at 07:52 AM. |
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27-11-2012, 08:03 AM
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#35 | ||
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Oo\===/oO
Join Date: Jan 2007
Location: Tamworth
Posts: 11,348
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Sorta looks like they waited untill the AIMS to unleash a new angle of attack...
Whatever the case... Critics...silent!
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27-11-2012, 08:13 AM
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#36 | |||
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FF.Com.Au Hardcore
Join Date: Jun 2012
Location: Victoria
Posts: 907
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Quote:
and the back says "You don't have to know... etc" Let's hope they do a follow up (i.e. this is the start of a campaign).
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Fords the family have owned: Model T, Model A, Fordson truck, 105E Anglias, MkI Escorts, MkI Cortinas, MkII Cortina, Zephyr Six, ZC Fairlane, AUII Ute manual, BA XT sedan, Territory TS SZ RWD. |
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27-11-2012, 09:45 AM
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#37 | ||||
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Life begins at 40
 
Join Date: Jan 2005
Location: Melbourne. Socialist capital of Victoriastan.
Posts: 3,715
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Quote:
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Quote:
Justice is what you get when you run out of money.
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27-11-2012, 09:55 AM
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#38 | ||
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Lag = hang onto something
Join Date: Aug 2011
Location: Melbournight
Posts: 259
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couldn't believe it! Better late than never? Still doesn't tell the public that it's 4....
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 It’s about sixes & eights.....Balls come in pairs & monkeys are usually in packs.. Some previous rides: Ef mont, RX7tt series VI, BM coupes, TE50, BA ghia, BA XR6t Current rides: G6E blk/Cshmr, Chrysler by Chrysler no.1, Chrysler by Chrysler no.2 |
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27-11-2012, 10:01 AM
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#39 | |||
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FF.Com.Au Hardcore
Join Date: Oct 2010
Location: W.A.
Posts: 1,713
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Quote:
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His: 2019 Ford Focus SA Trend with Driver Assist Pack: 1.5 Ecoboost 3-cylinder (yes, 3 cylinders!), 8-speed automatic in Ruby Red. Hers: 2020 Ford Puma JK: 1.0 Ecoboost 3-cylinder, 7-speed DCT in Frozen White. |
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27-11-2012, 10:10 AM
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#40 | ||
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Moderator
 
Join Date: Jun 2006
Location: Foothills of the Macedon Ranges
Posts: 18,592
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When I unwrapped my Herald-Sun this morning (I get it delivered), I wondered what was going on with the ad on the front cover, then turned it around to see the full back page ad.
Very refreshing to see this. Um, just one thing, in Australia we call the cover over the engine a 'bonnet', not a 'hood'. And the word 'cinch', seems like Americanism is sneaking in here. |
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27-11-2012, 10:29 AM
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#41 | ||
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Lag = hang onto something
Join Date: Aug 2011
Location: Melbournight
Posts: 259
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Americanism at Ford oz has been back for a while... with more to come, bring it!! (mustang) at the u.s price only lol
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It’s about sixes & eights.....Balls come in pairs & monkeys are usually in packs.. Some previous rides: Ef mont, RX7tt series VI, BM coupes, TE50, BA ghia, BA XR6t Current rides: G6E blk/Cshmr, Chrysler by Chrysler no.1, Chrysler by Chrysler no.2 |
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27-11-2012, 10:30 AM
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#42 | ||
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FF.Com.Au Hardcore
Join Date: Jun 2010
Posts: 2,276
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That back page ad is heaps better then the TV one imo.
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FG XR6 Turbo (Manual) - 301rwkws @ 15psi ---------- Rapid Systems Intercooler & Battery Relocation - ID 1000 Injectors - Process West Surge Tank - Venom 100 Cell Bolt On Cat - XForce 3.5 inch Catback - Plazmaman 4 inch Turboside Intake - Crow HD Valve Springs - Glowshift Gauges (Oil temp, Oil Pressure, Boost, Volt) - Malwood Opt 5 - XR50 Interior - FG2 Limited Ed 19's - Nitto Invo's |
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27-11-2012, 01:24 PM
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#43 | |||
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Blue Blood
Join Date: Sep 2005
Location: SA
Posts: 1,507
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Quote:
Check out this documentary of Ford in America. It gives a pretty good indication where Ford as a 'global' company is heading i.e. "One Ford". Ecoboost is here to stay. Cylinder capacity is irrelevant. It's all about performance and fuel economy. https://www.youtube.com/watch?v=Bf20JzJt0gM
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The Fleet 1999 AU XR8 4sp adaptive shift, Black, Momo T-bar and S/wheel, Bodykit, 17" wheels, Sunroof - 180Ks - THE DAILY 1995 EF XR8 Manual  Heritage Green, Factory Bodykit and FTRs - 126Ks1986 XF Fairmont Ghia 4.1L EFI Regency Red, trip computer, venetians - 163Ks  1979 P6 LTD 351, Goldust - 185Ks 1989 Mazda MX5, Red 1.6L, 5sp manual - 102Ks |
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27-11-2012, 01:59 PM
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#44 | ||
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Pity the fool
Join Date: Jan 2007
Location: Wait Awhile
Posts: 8,997
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Great to see some advertising for the Ecoboost Falcon finally. When you think about it, they've set it up perfectly. The car has had nothing but 6 months worth of motoring reviews heaping praise on the car, how well it drives, how good it is etc. Now with advertising, the first thing punters will do when they see an ad is jump online and Google it. What will be the first things they come across? A whole bunch of glowing reviews from some of the most critical motoring journos in the country. Granted, they could have done this sooner, but, it is what it is.
I'll make a call here and now though: come 2014, it will be standard fitment to Falcons and the only Falcons available with the 6 will be the XR6/T and the G6ET.
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Fords I own or have owned: 1970 XW Falcon GT replica  | 1970 XW Falcon | 1971 XY Fairmont | 1973 ZG Fairlane | 1986 XF Falcon panel van | 1987 XFII Falcon S-Pack | 1988 XF Falcon GLS ute | 1993 EBII Fairmont V8 | 1996 XG Falcon ute | 2000 AU Falcon wagon | 2004 BA Falcon XT | 2012 SZ Territory Titanium AWDProud to buy Australian and support Ford Australia through thick and thin |
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27-11-2012, 02:14 PM
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#45 | ||
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FF.Com.Au Hardcore
Join Date: Jul 2009
Posts: 3,435
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Same advert in Adelaides Advertiser. I guess a lot of Fords will have Ecoboost as an option thats why the ramp up in advertising.
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27-11-2012, 03:12 PM
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#46 | |||
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Blue Blood
Join Date: Sep 2005
Location: SA
Posts: 1,507
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Quote:
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The Fleet 1999 AU XR8 4sp adaptive shift, Black, Momo T-bar and S/wheel, Bodykit, 17" wheels, Sunroof - 180Ks - THE DAILY 1995 EF XR8 Manual Heritage Green, Factory Bodykit and FTRs - 126Ks1986 XF Fairmont Ghia 4.1L EFI Regency Red, trip computer, venetians - 163Ks 1979 P6 LTD 351, Goldust - 185Ks 1989 Mazda MX5, Red 1.6L, 5sp manual - 102Ks |
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27-11-2012, 03:21 PM
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#47 | ||
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FF.Com.Au Hardcore
Join Date: Jan 2005
Location: Perth, WA
Posts: 1,163
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Falcon has EcoBoost in the current range.
Focus has EcoBoost in the current range. Mondeo has EcoBoost in the current range. Fiesta will have EcoBoost in the range with 2013 update. Kuga will have EcoBoost in the range with 2013 update. Territory is the only passenger car with no EcoBoost. Maybe this will change soon as well? |
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27-11-2012, 03:25 PM
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#48 | ||
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Afterburner + skids =
Join Date: Dec 2004
Location: Skidsville
Posts: 12,143
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Same ad layout in todays Courier mail in BNE too.
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Speed Kills. So buy an AU XR8 and live forever. Oo\===/oO |
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27-11-2012, 05:49 PM
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#49 | ||
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Go the Hogster!
Join Date: Sep 2008
Location: Brisbane
Posts: 2,518
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Great to finally have an Ecoboost Falcon ad!
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Nitro XR50 - the last brand new one in OZ first registered Oct 2011. |
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27-11-2012, 05:57 PM
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#50 | ||
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2 wheel pilot, V8 novice.
Join Date: Apr 2012
Posts: 377
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About time they pulled their finger out and advertised it. If not for this forum, I'd have NO IDEA what it was/is ...
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BA XR8 UTEHurricane 4-1 tuned extractors|3 inch cats|X-Force twin 2.5 inch cat back|Growler CAI|Whiteline sway bars F&R|Slotted rotors|KPM tune YAMAHA R1|-1+2 gearing|Jet kit|Arrow exhaust GSXR AUS SUPER SPORT race bike|K1|Ohlins|PCIII|Voltomotos|Full Staintune exhaust|Tuned| APRILIA SXV|WEAPON|Re-built engine|AKRAPOVIC Ti exhaust|AF 1 Air filter|Custom map. Now I’m of to make a series of comments on the internet intended to promote interest and then complain about everyone quizzing me. |
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27-11-2012, 06:58 PM
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#51 | ||
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Regular Member
Join Date: Jun 2010
Posts: 487
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Great to see Ford are advertising it. Isn't Christmas supposed to be the best time for selling cars these days?
I'm glad Falcon is part of the smaller petrol motor/forced induction/direct injection, economy seeking trend that is maturing now. |
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27-11-2012, 06:59 PM
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#52 | |||
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FF.Com.Au Hardcore
Join Date: Dec 2004
Posts: 22,927
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Quote:
June is typically one of the better months, tax time! |
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27-11-2012, 07:04 PM
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#53 | ||
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XR50th
Join Date: Feb 2012
Location: Melbourne
Posts: 354
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ECOBoost was all over the Herald sun today including front page!
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[SIGPIC][/SIGPIC] Daily-2010 FG 50th Anniversary XR6 in Winter white Herrod Cat back + K&N filter + Tune.
Mrs- 2006 Focus Zetec in Titanium Grey Runabout- 1997 XH longreach in white. Project- 1976 ZH fairlane 500 |
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27-11-2012, 07:21 PM
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#54 | ||
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FF.Com.Au Hardcore
Join Date: Jan 2009
Posts: 2,653
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Finally a marketing CAMPGION for Ecoboost!! Not just TV, but a few different media touch points all building the consumers knowledge base. The TV ad plays a part, now the paper ads give consumers you a bit more. Hopefully there’s another step with some web, radio or face book stuff that builds customer knowledge again.
It might be late, but at least it is here!! |
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27-11-2012, 07:36 PM
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#55 | ||
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FF.Com.Au Hardcore
Join Date: Mar 2006
Location: Brisbane
Posts: 603
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The Ecoboost brand will also be running around Homebush this weekend and getting plenty of air time on Tv Sat and Sunday.Great timing!
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27-11-2012, 08:36 PM
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#56 | |||
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Straight Eight
Join Date: Mar 2011
Location: Western Australia
Posts: 2,049
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Quote:
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The Falcon is dead. Long live the Mighty Falcon. |
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27-11-2012, 08:58 PM
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#57 | |||
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Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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Quote:
And you just can't run the engine plant on turbo volume alone, they would be making less than 10 engines a day. How can you continue to run both a casting plant and an engine plant on that. Impossible. Now where's the LPi ads FFS. Advertise the LPi and all past sins will be forgiven. |
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27-11-2012, 09:26 PM
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#58 | |||
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IWCMOGTVM Club Supporter
Join Date: Sep 2005
Location: Northern Suburbs Melbourne
Posts: 17,799
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Quote:
I like the Ecoboost ad in the herald sun. Make you read it and it is more effective then TV.
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Daniel |
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27-11-2012, 09:31 PM
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#59 | |||
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Straight Eight
Join Date: Mar 2011
Location: Western Australia
Posts: 2,049
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Quote:
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The Falcon is dead. Long live the Mighty Falcon. |
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27-11-2012, 09:40 PM
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#60 | ||
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Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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Not likely. They are still too scared to even mention its a 4 cylinder because public perception of 4 cylinders in big cars is not good, even though its not even an issue in the Ecoboost Falcon. But perceptions are hard to break. Just like people who buy Commodores because they think they are so great, because they don't know any better and are usually no more than sheep who buy them cause their mates reckon there fully hectik and Fords are ****, just because
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Re: FALCON Ecoboost Ad !!!!
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