Holden Signs Deal with Disney to Promote Star Wars..

[csv8]

'Holden is looking to capitalize on the momentum that is Star Wars, as the brand announced it has entered a multi-year agreement with The Walt Disney Company Australia and New Zealand to promote the upcoming film Star Wars: The Force Awakens.

Holden’s Executive Director of Marketing and Customer Experience, Geraldine Davys, said the announcement presents many opportunities for Holden and the franchise’s loyal fan base.

“This is an exciting and important step for Holden as we continue to evolve our brand and reach out to new customers,” Davys said.

“This agreement enables Holden a connection to one of the biggest and most loyal followings in the world, over 500 million fans globally, and allows us to think outside the box as we continue to capture the imagination of our customers.”

“We’ll have a number of innovative and engaging activations coming to Australia and New Zealand and our customer should be prepared to expect the unexpected,” she concluded.

Should we expect Millennium Falcons to be traded in for Holden Commodores? Probably not, but, we can only imagine the advertisements and promotions Holden can concoct with this sort of branding.'" http://gmauthority.com/blog/2015/08/...ote-star-wars/
My comment : No further proof is needed that FORD doesnt have a marketing department. Imagine the ads for Falcon with Star Wars tie in !!!

[raised by monkeys]

Well, here at AFF we always knew Holden were an evil empire.

[Stealth00]

Oh dear, any chance we will see some product placement in the film?

Astra in outta space?

Maybe a Holden Storm?

[CyberWasp]

I feel a disturbance in the Force

[raised by monkeys]

Originally Posted by Stealth00

Oh dear, any chance we will see some product placement in the film?

Astra in outta space?

Maybe a Holden Storm?

You mean kind of like when the millennium falcon hides on the side of a star destroyer and leaves with the trash deposit?

[GasoLane]

Oh Great. So now instead of Storm troopers we get Storm Bogans ?

[Falcon Coupe]

Well that confirms whose really a member of the Dark Side.

[FlipXW]

Star Wars sucks, just like Holden. Soooo good match.

[raised by monkeys]

Blasphemy

[Trek]

Surprised to see no pics of Darth Vader next to or in one!

[LeadFoot81]

[GTP-814]

Originally Posted by Trek

Surprised to see no pics of Darth Vader next to or in one!

DV dies in the last film

[Kingsley]

Originally Posted by GTP-814

DV dies in the last film

Clearly knew when to bail out then.

[malazn mafia]

White E3 hsv would have blended in with that crew a lot better. I wonder if someone can photoshop a White E3 in place of the black VF

[MethodX]

Originally Posted by Falcon Coupe

Well that confirms whose really a member of the Dark Side.

Yep Ford, remember the pinto, mustang 2 and the GT40

[Trek]

Originally Posted by GTP-814

DV dies in the last film

I know this, they would no doubt find a way to re-use the character, as have other franchises...

[Jastel]

Jar Jar Binks driving a Commodore??? LOL

[CoupeKing]

Next episode will feature Jabba the Hut wearing a Lite n' Easy t-shirt.

[Burnout]

May th' Cruz be wiff you!

[danzvtil]

Yoda:
Drive a Holden you must, call roadside assistance, you will.

[CyberWasp]

Yoda:
“Holden is the path to the dark side. Purchasing a Holden leads to anger. Anger leads to hate. Hate leads to suffering.”

[Gothefalcon]

Originally Posted by csv8

“We’ll have a number of innovative and engaging activations coming to Australia and New Zealand and our customer should be prepared to expect the unexpected,” she concluded.

Typo ???(no "s") or just the realization of what's coming, kicking in ?

D

[GTP-814]

DV will return as a bonnet mount wobble head

[GTP-814]

"Feel the Force Luke"
Nah its stuffed, should have taken Hans Falcon

[Angeldust]

haha.. maybe a Holden Commodore Millenium Falcon ed.

[QIKESP]

Maybe we can watch a few Holden's burning up as they re-enter the atmosphere !!

Good on them for targeting such a large fan base though !

If only Ford marketing could think outside the square !