Sales figures - April 2020

[Dr Terry]

Originally Posted by Franco Cozzo

Customers want to know three things:

Do you have it?
How much does it cost?
When can I have it?

If you give them all the information online they generally won't call or come into the branch to buy something if they can figure out it's what they want from the information available.

The trick is having the information easily available and the logistics to get it within hours of purchasing it or within 1-2 business days if they're regional.

Franco, from what i gather you are in the same game as me, supplying parts to the car trade, is that correct ?

I've been doing this from both angles, I owned & ran a workshop for 40 years, now I have "retired" to "just" sell parts.

I think you have missed one very important step is your 3 step process. It should have 4 steps. The first & most important part (as well as why they come to you & not the chain store next door) is "What is the correct part ?" or "What do I need ?"

The secret is not to give them "all" of the info.

Dr Terry