![]() |
|
Welcome to the Australian Ford Forums forum. You are currently viewing our boards as a guest which gives you limited access to view most discussions and inserts advertising. By joining our free community you will have access to post topics, communicate privately with other members, respond to polls, upload content and access many other special features without post based advertising banners. Registration is simple and absolutely free so please, join our community today! If you have any problems with the registration process or your account login, please contact us. Please Note: All new registrations go through a manual approval queue to keep spammers out. This is checked twice each day so there will be a delay before your registration is activated. |
|
The Pub For General Automotive Related Talk |
![]() |
|
Thread Tools | Display Modes |
![]() |
#31 | |||
AWD Assassin
Join Date: Dec 2004
Posts: 8,170
|
Quote:
The Commodore is firmly fixed in Australian Culture now. It is the "peoples" car and the only way for the Falcon to dethrone it is for FORD to slash the price point on the bread and butter models ( XT , XR6 , G6 ). It is blatently obvious that the Falc is a better engineered product. but it means b u g g e r all. The real test is in the way FORD market ( read brainwash ) the community at large about the benefits of Falcon ownership. Its like fast food........everyone knows its bad for you, but everyone is happy to eat it. Most of the public obviously think that the Commodore..."is a little bit fancy ".......... ![]() |
|||
![]() |
![]() ![]() |
![]() |
#32 | |||
FF.Com.Au Hardcore
Join Date: Jan 2005
Posts: 14,654
|
Quote:
__________________
335 S/C GT: The new KING of Australian made performance cars.. ![]() |
|||
![]() |
![]() ![]() |
![]() |
#33 | |||
windsorman
Join Date: Sep 2006
Location: sydney metro
Posts: 260
|
Quote:
ford needs to advertise the bejesus out of the fg. we need a "face of ford", a larakin, a guy who sprouts memorable one liners, a ford diehard who is respected by both sides, hang on , wheres dick johnson? his shell ads with the late barry sheen were legendary, and are still quoted today " how about a sock barry?" bring dick onboard for a new series of ads to dispell the "commodore myth" !!!!!!!
__________________
351capri |
|||
![]() |
![]() ![]() |
![]() |
#34 | |||
Lady Leadfoot
Join Date: Jan 2010
Location: Melbourne
Posts: 234
|
Someone asked why Commodore still outsells Falcon ...I think it's ultimately cost. I could have bought the equivalent Holden when I bought my BA for $2,000 less but was prepared to pay the higher price because after driving both there was just no comparison at all, it was really quite shocking how bad the Commodore was (VY it might have been back then). Stepping in to the BA was like a lightbulb moment for me.
Some people do not care or do not know when they are driving shyte and some people just want the better deal. Also do not underestimate the role women play in new car purchases. How many women do you see driving Commodes? Lots and lots** but not so many driving Falcons. A few female friends drive Commodes which they felt were more 'girly'. I think that's a euphemism for crap. None even considered test driving a Falcon. ** no science to back up just my observation in Melbourne espesh NE-E burbs.
__________________
For Sale: my 2002 BA XT in Mercury Silver
![]() CLICK HERE Quote:
|
|||
![]() |
![]() ![]() |
![]() |
#35 | |||
Flairs - Truckers Delight
Join Date: Aug 2006
Location: Brisbane Northside Likes: Opposite Lock
Posts: 5,731
|
Quote:
I came for the I6, i'll stay for the I6 and I'll leave shortly after the I6 does.
__________________
Current: Silhouette Black 2007 SY Ford Territory TX RWD 7-seater "Black Banger"
2006-2016: Regency Red 2000 AUII Ford Falcon Forte Automatic Sedan Tickford LPG "Millennium Falcon" |
|||
![]() |
![]() ![]() |
![]() |
#36 | |||
AWD Assassin
Join Date: Dec 2004
Posts: 8,170
|
Quote:
Who is most likely to stuff up the marketing release for Australia's best ever family sedan..........FORD OF COURSE !!!!!! |
|||
![]() |
![]() ![]() |
![]() |
#37 | ||
Flairs - Truckers Delight
Join Date: Aug 2006
Location: Brisbane Northside Likes: Opposite Lock
Posts: 5,731
|
Bring back 'have you driven a Ford lately'?
Because the fact of the matter is, 99% of people who rubbish Ford haven't!
__________________
Current: Silhouette Black 2007 SY Ford Territory TX RWD 7-seater "Black Banger"
2006-2016: Regency Red 2000 AUII Ford Falcon Forte Automatic Sedan Tickford LPG "Millennium Falcon" |
||
![]() |
![]() ![]() |
![]() |
#38 | |||
Pity the fool
Join Date: Jan 2007
Location: Wait Awhile
Posts: 8,997
|
Quote:
__________________
Fords I own or have owned: 1970 XW Falcon GT replica ![]() Proud to buy Australian and support Ford Australia through thick and thin |
|||
![]() |
![]() ![]() |
![]() |
#39 | |||
Getting it done.....
Join Date: Oct 2006
Location: Brisbane
Posts: 2,219
|
Quote:
I was asked recently by my aunty to give her a list of a few SUVs that her friend may like to look at it. It appears this lady friend needs a bigger car to take over form her corolla....with two sons likely to be growing up pretty tall as they get into their teens and with a bit of penchant for camping (light gravel work) seems like one of the many 'medium suvs' is the go (seven seats would be good). Off the top of of my head, not really know much about what this lady wanted to do with the car (does a fair bit of surburban driving too), i sent for: Ford Territory (2/4wd), Toyota Kluger(4wd), Hyundai Sante Fe, Kia Sorento (last two prob diesel) etc. Maybe mitsu challenger (just launched) for more off road work... Before any discussion of the merits of the cars my aunty said that 'she will probably go for the kluger....she has always had toyotas...'. Gee, typical toyo buyer there. I'm not saying the Territory should have got the sale (i did suggest waiting for the 6sp autos on RWD models later this year if not in a hurry to buy) but what was wrong with considering the other cars? Given this lady is 'not really into cars so is looking for some help' wouldn't she consider any car from any manufacturer? Or for that matter, go for the best value car (prob the kia)? The kluger was the most expensive car on the list (fro memory) and is far from the best since the FWD version (to save gas around town) probably would not be so great on gravel..... i told my aunty to give her my details if she is having problems but i'm not expecting a call......ahh....i give up some times!!!
__________________
Dynamic White 1995 EF XR6 Auto Now with: Pacemaker 4499s Lukey Catback Exhaust Chrome BA XR-style tip Airdam Mounted CAI with modified (bellmouth) airbox Trip Computer install KYB shocks Bridgestone Adrenalin tyres Coming Soon: Exhaust Overhaul..... |
|||
![]() |
![]() ![]() |
![]() |
#40 | ||||
IWCMOGTVM Club Supporter
Join Date: Sep 2005
Location: Northern Suburbs Melbourne
Posts: 17,798
|
Quote:
Quote:
__________________
Daniel |
||||
![]() |
![]() ![]() |
![]() |
#41 | |||
FF.Com.Au Hardcore
Join Date: Jan 2005
Location: WA
Posts: 1,133
|
Quote:
Approx 75% of Commode sales are "fleet" and it is well known that Holden discount the bejesus out of them to gain this market, thus not making a great deal of dollars but it perpetuates the myth it is being sold to the "people". Ford are on record as indicating they will NOT discount the Falcon to the same extent just to gain a "fleet" sale as it is not worth it in the long haul and we all know which companies books are in the best shape. Unfortunately its another fact not widly publicised to the masses. |
|||
![]() |
![]() ![]() |
![]() |
#42 | ||
FF.Com.Au Hardcore
Join Date: Aug 2005
Location: Utah
Posts: 3,479
|
It will help Ford with the resale thing though, and dealers won't have to give them away, just for the numbers game. Ford may end up being more profitable in the end. The resale thing will sway more new buyers later on.
|
||
![]() |
![]() ![]() |
![]() |
#43 | ||
FF.Com.Au Hardcore
Join Date: Feb 2005
Posts: 622
|
The article has sparked a blog on an American forum:
http://forums.motortrend.com/70/8108...con/index.html
__________________
Quote: From www.motortrend.com "Torque is the new horsepower" Last edited by Falcon Coupe; 29-01-2010 at 08:34 PM. Reason: Fixed link, again..... |
||
![]() |
![]() ![]() |
![]() |
#44 | |||
AWD Assassin
Join Date: Dec 2004
Posts: 8,170
|
Quote:
Either way, alot of fleet / Rental car purchases are supplemented by small Hyundais and Toyotas as well as Falcon and Commodore so FORD need to find another excuse for their poor 2nd place......unless of course they are happy to be there ? |
|||
![]() |
![]() ![]() |
![]() |
#45 | |||
FF.Com.Au Hardcore
Join Date: Jan 2005
Posts: 14,654
|
Quote:
No point selling the most cars if you loose money doing it. Stakeholders and shareholders look at profit and dividend before market share, the key is to grow both at the same rate.
__________________
335 S/C GT: The new KING of Australian made performance cars.. ![]() |
|||
![]() |
![]() ![]() |
![]() |
#46 | |||
Fordaholic
Join Date: Apr 2008
Location: Brisbane
Posts: 884
|
Quote:
|
|||
![]() |
![]() ![]() |
![]() |
#47 | |||
FF.Com.Au Hardcore
Join Date: Sep 2005
Location: Ivory Tower
Posts: 5,414
|
Quote:
![]()
__________________
2021 BMW M550i in Black Sapphire Metallic.
11.52 @ 120mph stock |
|||
![]() |
![]() ![]() |
![]() |
#48 | |||
FF.Com.Au Hardcore
Join Date: Sep 2005
Location: Ivory Tower
Posts: 5,414
|
Quote:
Holden's marketing department might be clever, releasing a 'limited edition' model every 2nd month (think equipe, vacationer, V spec on a Omega etc) but what it does is bastardise 2nd hand value. Not too many private buyers are silly enough to get done twice. Perhaps this is one of the reasons fleet sales are so important to Commodore sales numbers. Ford sells far many more higher spec models of Falcon than the base model, and the private buyer percentage is much greater than the trash sold on the other side of the road.
__________________
2021 BMW M550i in Black Sapphire Metallic.
11.52 @ 120mph stock |
|||
![]() |
![]() ![]() |
![]() |
#49 | |||
FF.Com.Au Hardcore
Join Date: Jul 2006
Location: Gren A Waverrey
Posts: 2,367
|
Quote:
People rely on perception far, far too much when it comes to a car. If people are willing to buy an inferior car for less and money is all it comes down to, then fine. You cannot help that. However, when wanting to purchase the best car for the best price, you need to get peopel to at least test the car. They may not buy it, but perhaps over time their once-rigid beliefs can change . The last time I saw the 'Have you Driven a Ford Lately?' line was during the E-Series, along with the old Laser, which was hardly a high point in Ford's Australian lineup. We now have the Falcon which is one of the best cars in its class if not the best, the Fiesta, the Focus and the Territory which like the Falcon, are great cars. Ford needs to alter perception once again and with the current offerings, can now afford to.
__________________
Practicing - Sleeping with a guitar in your hand counts, as long as you don't drop it. Don't snap my undies. |
|||
![]() |
![]() ![]() |
![]() |
#50 | |||
I ♥ EDM
![]() Join Date: Aug 2006
Posts: 5,141
|
Quote:
|
|||
![]() |
![]() ![]() |
![]() |
#51 | ||
\/\/\/\/\/\/\/\/
Join Date: Feb 2006
Posts: 5,701
|
Is it just me that thinks that 'have you driven a Ford lately' sounds a little desperate? A little like Mitsubishi's old 'please consider'.
|
||
![]() |
![]() ![]() |
![]() |
#52 | |||
FF.Com.Au Hardcore
Join Date: Jan 2005
Location: WA
Posts: 1,133
|
Quote:
![]() The Commodore is firmly fixed in Australian Culture now. It is the "peoples" car People definition as per your initial comment above and mine relates to the normal off the street mums and dads. That is the perception Holden aim for via the No1 car sales in Oz etc. It is to give the perception that normal mums and dads are buying them in droves and they are No1 because of this so you better go buy one etc. But its not true as 75% are very heavily discounted base model fleet sales that are making their monthly sales figures higher than Fords, not sales to "people", so in reality which is really the peoples car !!. Ford sells more upmarket model Falcons to average mums and dads than Holden sell Commodes to and thus as 4Vman says at a greater overall profit, so whose smarter !!! |
|||
![]() |
![]() ![]() |
![]() |
#53 | |||
Getting it done.....
Join Date: Oct 2006
Location: Brisbane
Posts: 2,219
|
Quote:
Sure there have been issues, wether teathing problems with the car, spec levels, some build quality complaints etc. but in general the reception for FG has been very good. Even on here (aff are pretty hard task masters) FG has the perception of being a pretty well scerewed together car and one with alot of really positive attributes (be it perf, nvh, fuel efficiency etc.). THere are stats to back up this positive reception. holden's problem is that while they may be getting lots of fleet sales (albeit for little profit) the car (in base form esp) isn't very good. Whether it is dated interior, poor base engine etc. those people that atcually have to drive the 'fleet' cars aren't going to be looking on it too kindly. Back when EF etc. wre on sale the base Gli was very very base. ANyone that has tried to mod them knows that ford sold so many to fleets at a very low price they even took to putting a separate, GLi spec cut down wiring loom to save money!! The lower spec FGs seem to be worth more than what the fleets are probably paying for them, are delivering on what ford promised. The VE isn't. When I4T/Li LPG come along i suspect Ford will recomence a concerted fleet attack but even then it will be on a profitable basis. Finally, to finish off my discertation on the 'fleet' situaton for holden, i think they may find this fleet focus will backfire once Ford and Toyota launch their fleet spec cars soon. As i mentioned ford has some ammo yet to launch on this issue and Toyota is putting Camry hybrid out there and given the presence of camrys in most fleets i'd say that will go quite well. Moreover, if the repeated 'reviews' that show the 3.0 SIDI as struggling to match its supposed 'fuel miser' rep with real world results are accurate then fleets will be jumping back the other way soon enough. The average punter (esp holden fan boy) may not realise their berlina is atcually fuel hungry but i bet the major fleets are noticing it with their recorded fuel cards.....
__________________
Dynamic White 1995 EF XR6 Auto Now with: Pacemaker 4499s Lukey Catback Exhaust Chrome BA XR-style tip Airdam Mounted CAI with modified (bellmouth) airbox Trip Computer install KYB shocks Bridgestone Adrenalin tyres Coming Soon: Exhaust Overhaul..... |
|||
![]() |
![]() ![]() |
![]() |
#54 | |||
Regular Member
Join Date: Aug 2008
Location: Outer-Inner-Northern Melbourne
Posts: 243
|
Quote:
![]() |
|||
![]() |
![]() ![]() |
![]() |
#55 | ||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,537
|
i know ford are pretty much built to order now, but not sure with holden. didn't dealers used buy and register so many cars, bumping up the sales? isn't that why a couple of dealers went down middle of last year and had to virtually 'give away' a lot of their stock?
sales figures don't have no bearing on whether one car is better than another. the same mistake gets made with corolla! |
||
![]() |
![]() ![]() |
![]() |
#56 | |||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
|
Quote:
Geoof Polites had the cheque framed and hung on the wall of his office. ![]() |
|||
![]() |
![]() ![]() |
![]() |
#57 | ||
FF.Com.Au Hardcore
Join Date: Jan 2008
Posts: 510
|
Uncle Geoff
![]() RIP :(
__________________
Daily: AU1 Fairmont Ghia - 380,000 km (still going strong)
Weekender: 2009 G6ETurbo - 21,656 km - Seduce/Cashmere (The only shopping list I need: 4 Litres and a hairdryer) Daily: SZII - 56,000 km - converted to Tezza |
||
![]() |
![]() ![]() |
![]() |
#58 | |||
FF.Com.Au Hardcore
Join Date: Dec 2004
Posts: 22,909
|
Quote:
In saying that however Holden still builds to fill paddocks so to speak while Ford doesnt have holding stock like they use to in the old days... Theres good and bad points to consider in this as usually it means customers have to wait up to 6 weeks to get a car, where as in 2004 for example Ford would already have a car in stock ready to go.
__________________
2022 RAM Laramie 5.7 2023.50 Ranger Wildtrak 3.0 V6 Premium Pack 2024 Everest Sport 3.0 V6 Touring Pack 2024.50 Mustang Darkhorse 6M Blue Ember + Appearance pack ETA Jan 25. |
|||
![]() |
![]() ![]() |
![]() |
#59 | |||
FF.Com.Au Hardcore
Join Date: Jan 2005
Posts: 14,654
|
Quote:
__________________
335 S/C GT: The new KING of Australian made performance cars.. ![]() |
|||
![]() |
![]() ![]() |
![]() |
#60 | ||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,060
|
|
||
![]() |
![]() ![]() |