Ford Mustang posts lowest sales since it arrived in Australia

[guzzis3]

Mustang was always going to sell like hotcakes initially and die off.

Ford's mistake, despite huge clues like presales deposits, was under supplying the cars in the first year. If they had stuck to the initial pricing and had cars available they could have moved 30,000 in that first year or so. The problem with cars like the mustang is they then become yesterday's car when a new shiny thing comes along. If they do a major and worthwhile update then the buzz is up again, although it will never be like it was.

Australia is now in recession mode. Regardless of the official numbers most people believe there is one coming so discretionary spending has collapsed. Everywhere I go there are empty shops along the road. Our local baker shut up a few weeks back after decades in the area. Mustangs are toys not tools and that type of purchase falls most in this climate.

I'm thinking when I finally have to ditch the EL I'll look for a 4cyl convertible stang to replace it. Cheaper rego and a bit of fun.

2c

[Bossxr8]

Originally Posted by jpd80

Ford does that, GM/Holden not so much......

Holden have next to nothing in the pipeline. That is the worrying part for them. Especially if the rumours are true and the next all new Colorado has been ditched in favour of a slight facelift for the current model.

Hell, if they can't even get their biggest seller an all new version, when pretty much everyone of it's rivals is getting one within a year or 2, then they are screwed.

[Express]

Originally Posted by Dr Terry

That's not quite true. While the Falcon sales slipped in the last couple of years, the Aussie Commodore was always in the top 3 sales figures until the factory closed.

Dr Terry

They may have been near the stop of the sales lists but sales figures at that time were spread out among a myriad of brands and models and many of the original Ford and Holden customers were already buying other brands and in particular moving towards imported SUV's.

Being at the top of the list with declining sales figures was just a sign of things to come.




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[au2000]

Originally Posted by Bossxr8

Holden have next to nothing in the pipeline. That is the worrying part for them. Especially if the rumours are true and the next all new Colorado has been ditched in favour of a slight facelift for the current model.

Hell, if they can't even get their biggest seller an all new version, when pretty much everyone of it's rivals is getting one within a year or 2, then they are screwed.

Just like the commodore, I think most of us are just waiting for the announcement to say it's over, what was the monaro slogan? Game Over

[Adamz Ghia]

Originally Posted by Bossxr8

Holden have next to nothing in the pipeline. That is the worrying part for them. Especially if the rumours are true and the next all new Colorado has been ditched in favour of a slight facelift for the current model.

Hell, if they can't even get their biggest seller an all new version, when pretty much everyone of it's rivals is getting one within a year or 2, then they are screwed.

From memory GM announced a $1.5 billion upgrade to their factories and supplier retooling in preparation for the next gen Colorado, although they didn’t give a release date for it. You’d have to think it was a long while after everyone else.

[Crazy Dazz]

As plenty have said, this was always going to happen.
Huge pent up demand for an iconic car we've only ever had as low-volume conversions, especially with the demise of the local performance offering.
It was never going to sell like a "mature" product.

And even after demand was satisfied, there weren't many 2nd hand ones available.

Plus you need to factor in those in the "must have the latest desirable toy" brigade. For a while that was the Mustang, but they have now moved on to something else, not only lowering new sales in their own right, but providing 2nd-hand stock.

[arronm]

Drove through my local ford dealer after picking up parts. Many secondhand mustang in the lot. Easy to own a mustang these days

[Bossxr8]

Originally Posted by Adamz Ghia

From memory GM announced a $1.5 billion upgrade to their factories and supplier retooling in preparation for the next gen Colorado, although they didn’t give a release date for it. You’d have to think it was a long while after everyone else.

Wasn't that for the US Chevrolet Colorado? Which is a completely different vehicle from the Thai built Holden Colorado?

[Adamz Ghia]

Originally Posted by Bossxr8

Wasn't that for the US Chevrolet Colorado? Which is a completely different vehicle from the Thai built Holden Colorado?

From what I’ve read the next one will be the same worldwide.