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16-04-2013, 06:55 PM | #91 | ||
FF.Com.Au Hardcore
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+1 on the falcon for 30 campaign.
+1 on the whirpool comment mentioned above Why look at a falcon for 40K when a 3 will do it for 25K. So I reckon go for it. The cars good, it will sell it itself if you can give small car running costs and a ******** of sheetmetal. At the 30K price point the lack of tech in a falcon becomes less of an issue compared to the market leaders. Someone call Sinead Phipps and get the pencils sharpened with a good ad showing flacon through the last few decades, and then the new one with a big *** sticker on the windscreen showing the fuel economy of the ecoboost. |
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16-04-2013, 08:22 PM | #92 | ||
Cranky old bastard
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More on the ecoboost over at http://www.fordforums.com.au/forumdisplay.php?f=350
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16-04-2013, 10:30 PM | #93 | ||
Regular Member
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About a month ago, my inlaws were getting to the point where they wanted to replace their 9 year old BA Mk2 (bought new). They were busy looking at hatchbacks like the Focus and Hyundais I don't remember the name of, because they felt like they needed something with better fuel economy but weren't really inspired by any of them, mostly because they didn't like the way any of them looked.
I told them about the ecoboost in Falcon and the improved fuel economy - plus it turned out the local dealer where they bought their BA had a nice 2012 XT in Havana in stock (much like the press car from earlier in the thread). I forwarded the father in law various online reviews and suggested we just go and have a drive and see how it felt, perhaps with a view to looking around for a G6 or G6E ecoboost. We went down there and after seeing it and driving it, I think the father in law was in love. Put down a deposit and had the car a few days later. To be honest, I think they've always liked the look of our Australian sedans and were almost looking at smaller cars because they felt obliged to. There's like a societal pressure to downsize even if you don't want or need to. I think the concept of ecoboost gave them permission to get a car they really wanted. I personally don't think the XT looks pov pack anymore with the alloys and reverse sensors with graphical display (even though it only displays on the mono screen inside). I think it's quite a good looking car with a good ride height and possibly even the better for not having the spoilers and badges everywhere like on an XR6. I like the fact that the only badges on the car are Falcon and ecoboost. I really enjoy driving it too and with the throttle mapping and the gear ratios, around town even with 4 adults the responsiveness means I sometimes wonder if I need my GS... If I was looking at a non 'performance' model I'd likely be looking at an ecoboost XT over anything else. |
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16-04-2013, 10:59 PM | #94 | ||
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I Think FoMoCo need to play on the Falcon Ecoboosts massive advantage, the ability to provide a large car, to fit our ever widening population, without the penalty of poor fuel economy. Win win.
If you have ever witnessed four, 100+ kg adults, or people that are not 100% agile, trying to get in or out of a medium sized hatch, you will see the benefit of a Falcon in a heartbeat. And let's face it, it can run the quarter mile in 14.6, that's within 2/10ths of a Phase 3 GTHO, so its no slouch.
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17-04-2013, 08:14 AM | #95 | ||
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Cheap airfares these days perhaps mean people don't see long road trips as being the priority when choosing a car.
Being over 5 metres long is problematic when considering city traffic and parking. The alternative is the Focus/Kuga in the Ford camp. For those that want to tow, the Ranger fits the bill as a popular SUV. We need to find ways to supply components at least plus design/testing for what sells rather than continuing to flog what sales figures say is a dead horse sadly. It's simply a numbers game now.
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17-04-2013, 08:38 PM | #96 | |||
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http://www.goauto.com.au/mellor/mell...257B4E0081C3CE
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17-04-2013, 09:05 PM | #97 | ||
Peter Car
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So sales have not improved in 12 months, yet somehow he thinks it will over time? How many years does he want?
If you don't advertise or promote its existance and its advantages then you have no way of increasing sales Its not rocket science. I'll put every cent I own on sales being as dismal in 12 months time as they are now if Ford don't bother promoting it. |
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17-04-2013, 09:12 PM | #98 | ||||
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17-04-2013, 09:16 PM | #99 | ||
Pity the fool
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The new Ecoboost ad on telly is good, but then it ends showing the Mondeo - which they can't get stock of anyway! No point advertising something you don't even have, what the hell is wrong with these people? Why not portray a G6E Ecoboost instead?
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17-04-2013, 09:24 PM | #100 | ||
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EcoBoost supply issues is my bet.
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17-04-2013, 09:28 PM | #101 | ||||
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GMHolden is rumoured to be introducing the base VF for $35k which is $5k less than the VE retail price and matching the existing VE sedan runout prices. GMHolden are getting sharp with their Cruze and Commodore prices. Ford need to counter in some way too. Toyota had HUGE sales months with Camry/Aurion at $28,990/$3x,990 and cheap finance late last year. A Falcon for $30k with 8L/100km advertising would get people in the showroom door. It is then the responsibility of the dealership to get them test driving and upselling (eg luxury pack or G6) as required.
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17-04-2013, 09:33 PM | #102 | ||
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I can't understand fords marketing department. Never have been able to. In all due respect the only way Ecoboost will flourish is if they guts the price of XT and compete with Toyota on Camry or build an XR version. No one buys6 cylinder G6's so why would they buy Ecoboosts.
Mr Graziano is a spin Dr as far as falcon goes. Try getting an XR6 turbo ute at the moment in Brisbane. Be lucky if there was 5 of them around the place. They went from the extreme of over building stock in 2010 to now not allocating enough, let alone having any core product built on the grass in Melbourne. Sad part is they still give the stuff they can supply away, so why not give it away but have more volume. At least if you have volume your reducing your fixed overhead per vehicle and your helping your books as far as sales perception goes in the market place.
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17-04-2013, 09:47 PM | #103 | |||
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Unless of course it gets build overseas......
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17-04-2013, 10:04 PM | #104 | ||
Pity the fool
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Well, if the 2014 Falcon doesnt turn up until qtr 3 in 2014, they arent going to spend all that money for only 2 years of sales, plus there will most likely be a MkII update after that (as they have done since Adam was a boy)
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17-04-2013, 10:30 PM | #105 | ||||
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18-04-2013, 09:46 AM | #106 | |||
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Would I order more XT/G6 Ecoboost, nope. Would I order XR Ecoboost, yep. Ford aren't just going to build vehicles to sit on grass and hope dealers take them, this is the whole reason they stopped doing that. They needed to change how they operated and I am glad they have, may have just saved Ford Australia.
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18-04-2013, 10:56 AM | #107 | |||
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18-04-2013, 03:21 PM | #108 | ||
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So why dont dealers order more XR6 Turbo utes? Cars I think they should have sitting around the place are XR6 Turbo utes with leather for example, they are an easy sell, or even luxury pack. I remember in the good old days they would have stuff built in melbourne, if i wanted an XR6 Turbo with luxury pack 9 times out of 10 you could either swap it in or get it out of melbourne. Now you have no chance.
Why is no one stocking G6E Turbos? it seems everyone only stocks XR6 NA sedans and a handfull of utes now.
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18-04-2013, 04:39 PM | #109 | |||
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Seriously. It's supply & demand. no demand, no supply. If i Was a dealer, would I carry and hold stock that wasn't selling volume? No.
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18-04-2013, 05:14 PM | #110 | |||
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Have a talk to some dealers and you'll find that sales of G6ET and XR6T have subsided to almost built to order status, you're only seeing mostly XR6 is because that's all anyone really wants to buy nd ll that dealers are prepared to order on their sales plans but that would vary from region to region . Really, the Falcon is subsisting on mostly XR6 sales and a handful of luxury/FPV sales. A good case could be made for pruning back Falcon models for 2014, every variation cost money to develop and approve. Low Ecoboost sales are the least of FoA current issues, Holden dropping the base price of VF by around $5,000 is going to make sales increases above 1,000 sales a month very difficult. I don't mean to scare anyone but as good as the 2014 Falcon may be, it may not be good enough or soon enough to change the negative perception of Falcon in the market place... Last edited by jpd80; 18-04-2013 at 05:25 PM. |
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18-04-2013, 05:44 PM | #111 | |||
Peter Car
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18-04-2013, 06:54 PM | #112 | |||
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Jason
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no longer have a ford but a ford man at heart R.I.P 98 EL MAY YOU HAVE A GOOD LIFE IN FALCON HEAVEN [SIGPIC][/SIGPIC]
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18-04-2013, 09:27 PM | #113 | ||
\/\/\/\/\/\/\/\/
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A manual XR6 turbo is very hard to find at the moment. There are around 20 in dealer stock. Just to add to that, the dealers I have been talking to have also mentioned a run on XR6 turbos in the past month or so.
Last edited by naddis01; 18-04-2013 at 09:40 PM. |
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18-04-2013, 09:57 PM | #114 | |||
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Ordering in harder to sell premium model would require that they hire knowledgeable and talented staff and that FoMoCo hired field people who could spot the difference. Ford moved from a manufacturing 'push' then sell system, to a dealer driven 'pull' order then build system. And made the critical error of not having the mechanisms in place to ensure the dealer were still accepting some risk and being entrepreneurial to sell there number one product. Instead most dealers take the safe option and under order go for safe options and colours. Think I'm wrong. Try and test drive an Ecoboost or a manual xr6 most dealers won't have them. If I were in charge of wholesale sales, I'd go out with two bits of paper. One and fair dinkum forward order plan, the second there resignation as a dealer. Yes this will cause turmoil, but the reality is, and Toyota knows if you put cars in the field the dealers will shift them.
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18-04-2013, 10:49 PM | #115 | |||
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I think Ford would be happy with 300 turbo sales per month and the higher transaction price / profit generated by them. NB There was stuff all turbo's (in either sedan or ute available in the computer system) when I went looking for a Falcon ute last Friday.
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18-04-2013, 10:56 PM | #116 | ||
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Is the increase in turbo sales due to the Family/Friends discount rate this month?
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18-04-2013, 11:36 PM | #117 | ||
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Not from the dealers I have talked to. I am the first to enquire about the Ford friends program through them but they have said they have had a run on XR6 turbos. Probably because they are on special anyway.
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19-04-2013, 09:32 AM | #118 | |||
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19-04-2013, 09:33 AM | #119 | |||
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