Caltex to become Ampol after Chevron negotiations fail

Sprint XR8 · 23-12-2019, 12:08 PM

Quote:

Well-known Australian oil company brand Ampol is set to return to bowsers across the country, with fuel and service station giant Caltex Australia revealing plans for a major branding update.

The ASX-listed company announced on Monday it would be changing its name to Ampol following the breakdown of negotiations with US oil giant Chevron, from which Caltex Australia had licensed its name.

Chevron, a former major shareholder in Caltex, owns the rights to the brand, which it licenses out to operators in countries around the world. Chevron sold its 50 per cent stake in Caltex Australia four years ago for $4.62 billion.

Caltex Australia informed shareholders it had received a termination notice from Chevron following 18 months of negotiations, with the two companies unable to come to an agreement over the licensing.

https://www.smh.com.au/business/comp...23-p53mck.html

hayseed · 23-12-2019, 02:00 PM

Should call It "Golden Fleece".......

csv8 · 23-12-2019, 02:04 PM

Quote:

Originally Posted by hayseed

Should call It "Golden Fleece".......

No Golden Fleeced !!!!

Craig@AUDI · 23-12-2019, 02:06 PM

Quote:

Originally Posted by csv8

No Golden Fleeced !!!!

hayseed · 23-12-2019, 02:07 PM

Quote:

Originally Posted by csv8

No Golden Fleeced !!!!

That's what I was alluding To..

marty351 · 23-12-2019, 03:08 PM

Quote:

Originally Posted by hayseed

Should call It "Golden Fleece".......

Please don't give the vegans anything else to talk about.

JC · 23-12-2019, 03:22 PM

Quote:

Originally Posted by marty351

Please don't give the vegans anything else to talk about.

Rofl. Best comment all year!

MITCHAY · 23-12-2019, 09:33 PM

Seen petrol stations change brands (along with the local shops) many times over the years around here. BP seems to be the only constant

Citroënbender · 23-12-2019, 10:17 PM

Anyone else remember the “Australian as Ampol” adverts?

guzzis3 · 24-12-2019, 01:44 PM

I remember the morgan in the amoco ads...

Sprintey · 24-12-2019, 05:54 PM

"We want to charge you lots to use the name we own"
"OK we'll change names and keep our money"

Nice to see Ampol come back. Probably stands for "American Petroleum" or something like that...

Dr Terry · 24-12-2019, 09:31 PM

Quote:

Originally Posted by MITCHAY

Seen petrol stations change brands (along with the local shops) many times over the years around here. BP seems to be the only constant

BP used to be COR (Colonial Oil Refineries) but it is probably the most constant in the modern era.

The number of petrol brands in the 60s was amazing. Remember Neptune, Amoco, Plume, Burmah, Solo, Total, Golden Fleece, Atlantic, Esso etc. etc.

We ended up with 4 major brands, Shell (mostly selling thru Woolworths), Caltex (many selling thru Coles), Mobil (selling thru 7-Eeven) & BP, plus many minor players & independents.

Dr Terry

turbo4 · 24-12-2019, 11:31 PM

Quote:

Originally Posted by Sprintey

Nice to see Ampol come back. Probably stands for "American Petroleum" or something like that...

Was originally called
"Australian Motorists Petrol Company"

hayseed · 24-12-2019, 11:43 PM

Quote:

Originally Posted by Dr Terry

BP used to be COR (Colonial Oil Refineries) but it is probably the most constant in the modern era.

The number of petrol brands in the 60s was amazing. Remember Neptune, Amoco, Plume, Burmah, Solo, Total, Golden Fleece, Atlantic, Esso etc. etc.

We ended up with 4 major brands, Shell (mostly selling thru Woolworths), Caltex (many selling thru Coles), Mobil (selling thru 7-Eeven) & BP, plus many minor players & independents.

Dr Terry

I think you've got Coles & Woolies ar$e About....

EBSXR6 · 25-12-2019, 12:38 AM

I think Caltex Australia made the wrong name choice for the rebrand,
Assuming Caltex Australia still owns the Golden Fleece name I would have gone with that.

Dr Terry · 25-12-2019, 10:37 AM

Quote:

Originally Posted by hayseed

I think you've got Coles & Woolies ar$e About....

Yeah, probably right.

Dr Terry

Franco Cozzo · 25-12-2019, 10:41 AM

Quote:

Originally Posted by hayseed

I think you've got Coles & Woolies ar$e About....

Indeed, I prefer the term 'Safeway'

Capriman · 25-12-2019, 10:47 AM

Quote:

Originally Posted by hayseed

Should call It "Golden Fleece".......

Golden Fleece was the trade name of a different company, H.C Sleigh Ltd, based in Melbourne on the cnr of Bourke and Queen Sts. It's quite logical to return to the original name AMPOL as used before they merged with Caltex in 1995.

Capriman · 25-12-2019, 10:49 AM

Quote:

Originally Posted by MITCHAY

Seen petrol stations change brands (along with the local shops) many times over the years around here. BP seems to be the only constant

SHELL? (Royal Dutch Shell PLC)

Capriman · 25-12-2019, 10:52 AM

Quote:

Originally Posted by Sprintey

"We want to charge you lots to use the name we own"
"OK we'll change names and keep our money"

Nice to see Ampol come back. Probably stands for "American Petroleum" or something like that...

Originally known as Australian Motorists Petrol and Oil Limited pre corporatisation in 1936!

Tonz · 25-12-2019, 11:01 AM

so to clarify is there 2 new trade names appearing next year. We appear to have 2 threads running about all this.
I see Caltex, Ampol, Golden Fleece, what will the big cities see?

roddy1960 · 25-12-2019, 11:37 AM

https://www.youtube.com/watch?v=07_xYMQ3Vhs...

Actually not a bad old ad ...from 29 or so years ago .

marty351 · 25-12-2019, 11:44 AM

With a full tank of gas.

Mowdit · 25-12-2019, 12:33 PM

Quote:

Originally Posted by Capriman

Golden Fleece was the trade name of a different company, H.C Sleigh Ltd, based in Melbourne on the cnr of Bourke and Queen Sts. It's quite logical to return to the original name AMPOL as used before they merged with Caltex in 1995.

Earlier this year I was at a Caltex function where on display was a large amount of recently purchased Golden Fleece memorabilia (from pumps to trucks)
This has been on the cards for quite some time

roddy1960 · 25-12-2019, 12:53 PM

Quote:

Originally Posted by Mowdit

Earlier this year I was at a Caltex function where on display was a large amount of recently purchased Golden Fleece memorabilia (from pumps to trucks)
This has been on the cards for quite some time

Tell you what ...they pay big money for some of the old signage , placards , even oil drums and cans . The lighted signs can be worth thousands if they are in good nick ..

Blue Dog · 25-12-2019, 12:54 PM

Ampol, the Australian Motorists Petrol Company, was incorporated by Sir William Gaston Walkley in 1936 in New South Wales.
This was in response to Australians' concerns about perceived inequitable petrol pricing, and allegations of transfer pricing by foreign oil companies to limit their tax liabilities in Australia.

ozpacman · 25-12-2019, 01:08 PM

Quote:

Originally Posted by guzzis3

I remember the morgan in the amoco ads...

I seem to recall there may have been one featuring an AC Cobra at some point as well.

**GasoLane** · 25-12-2019, 05:24 PM

Quote:

Originally Posted by Tonz

so to clarify is there 2 new trade names appearing next year. We appear to have 2 threads running about all this.
I see Caltex, Ampol, Golden Fleece, what will the big cities see?

Golden Fleece was only mentioned in passing in the thread.

roKWiz · 25-12-2019, 05:45 PM

Quote:

Originally Posted by Franco Cozzo

Indeed, I prefer the term 'Safeway'

and 'New World'

EBSXR6 · 25-12-2019, 06:06 PM

Quote:

Originally Posted by Capriman

Golden Fleece was the trade name of a different company, H.C Sleigh Ltd, based in Melbourne on the cnr of Bourke and Queen Sts. It's quite logical to return to the original name AMPOL as used before they merged with Caltex in 1995.

Golden Fleece was taken over by Caltex Australia in 1981.