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The Pub For General Automotive Related Talk |
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#1 | ||
Ford screwed the Falcon
Join Date: Sep 2013
Posts: 7,098
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__________________
Falcon: 1960 - 2016 My cars Current ride 2016 FG X XR6 - 6 speed manual Previous rides 2009 FG XR6 - 6 speed auto 2006 BF MkII XT ESP - 6 speed auto 2003 BA XT V8 - 5 speed manual 1999 AU Forte - 5 speed manual 1997 EL Fairmont - 4 speed auto 1990 EAII Fairmont Ghia - 4 speed auto |
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#2 | ||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,293
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That’s now seven months in a row that Ranger 4x4 has outsold HiLux 4x4, so whatever Ford is doing in that segment is working as it’s not simply undercutting HiLux on price.
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#3 | ||
Guest
Join Date: Aug 2018
Posts: 1,892
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I'd say the Thialux's DFP chooks are coming home to Roost..
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#4 | ||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,645
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The answer is pretty obvious, Ford buyers just buy the Ranger as an all rounder whereas Toyota buyers choose between Hilux, Prado and Kluger etc.
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#5 | ||
AKA "the other bloke"
Join Date: Jan 2008
Posts: 1,966
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Even more of a reason for ford to make sure they keep the ranger fresh and ahead of the pack, the next update is very important to get right
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Her's: 2000 AU II Fairmont Ghia 75th anniversary VCT meteorite & 2014 yaris - white His Toy: 2012 fg II GT-E, emperor red His: VS Ute 5 Litre 5 speed (povo pack) His: 2012 FG II GS, Vanish His: 2003 BA GT-P, Lightening Strike Jnr: 2002 AU III Falcon XR6 ST, 5 speed Blueprint & 1978 XC Fairmont Neptune Blue Previous: 1976 HX 50th Anniversary Kingswood 2014 FGX G6E Turbo 1980 XD Falcon GL 2003 BA Falcon XR6 1991 EB Falcon S 1989 EA Fairmont 1982 XE Fairmont 1968 XT Falcon |
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#6 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,293
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Quote:
I’ve driven Prados for work, nothing flash and I suspect a lot of sales are to fleet rentals - mine cars and site cars to ORIX and the like. If Everest becomes squarer like Bronco or if we get both of them then things might get quite interesting ... |
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#7 | ||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,645
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That basically describes the entire Toyota range, yet they still outsell the nearest opposition by 2 to 1.
People don't care as much about looks or engines, they want reliability which they find in the 'nothing flash' Toyota and value for money from the well backed Kia, its no surprise that the former sits atop the ladder whilst the latter is slowly making inroads. I said this in the May 2019 Vfacts thread... "Kia has already outsold Ford once in the last 6 months, before their new offerings arrived, I'd say Kia will take 4th from Ford before Ford takes third. And they don't even have a ute....yet" Took less than 6 months. Last edited by BENT_8; 04-11-2019 at 11:40 PM. |
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#8 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,293
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Quote:
Ford is dropping the ball big time in two very important areas, 1. Focus and Escape that don’t compete on price but don’t offer enough to give buyers reason to choose them over vanilla brands. Yes, ask a premium price but also give buyers product that’s worthy of that price, Ford has to do more than just cutting out lower trim levels, it has to actually offer more. 2. it’s lack of sales in mid sized SUVs that compete directly with Toyota’s three- Prado/Fortuner/Kluger. Nail that and Ranger and the future looks much brighter. I have a good idea of what’s coming and it could really shake things up. Ford has its template for success with Ranger, they just need to apply that learning to the SUVs. Kia is a bottom feeder, it’s already starting to chop into Toyota and Mazda compact and subcompact sales. Once that happens, you watch those two Sales leaders bobble, already happening to Mazda. Last edited by jpd80; 05-11-2019 at 05:02 AM. |
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#9 | |||
FF.Com.Au Hardcore
Join Date: Aug 2005
Location: Melb.
Posts: 4,445
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Quote:
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#10 | ||
Ford screwed the Falcon
Join Date: Sep 2013
Posts: 7,098
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Dearborn wasn't happy with Ford Australia when it was the "Falcon car company". Will it be any different now it has become the "Ranger car company"?
__________________
Falcon: 1960 - 2016 My cars Current ride 2016 FG X XR6 - 6 speed manual Previous rides 2009 FG XR6 - 6 speed auto 2006 BF MkII XT ESP - 6 speed auto 2003 BA XT V8 - 5 speed manual 1999 AU Forte - 5 speed manual 1997 EL Fairmont - 4 speed auto 1990 EAII Fairmont Ghia - 4 speed auto |
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#11 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,307
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I looked at a Focus Active. Add option packs 1 and 2 makes it $38k drive away.
A lot of competition in that price range. Some have that kit for less price. Option pack 1 has adaptive cruise control, blind spot monitoring, cross traffic alert and AEB $1250. Pack 2 18" wheels, adaptive LED headlights with cornering function and rear privacy glass $1800. Sunroof $2k. Orange Glow Hue $650. Ford said its "niche vehicle".
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CSGhia |
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#12 | |||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,645
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Quote:
It's ok to say they don't mind shedding quantity for profit margin but dealerships and salesmen need both to survive. If we believe the article they've shed another 500 units, unless that's all Ecosport, Focus and Mondeo I'd say their profitable lines are copping a hammering too. |
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#13 | |||
AKA "the other bloke"
Join Date: Jan 2008
Posts: 1,966
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Quote:
If ford aus can't make the rest of the range end up near the top of their respective segments then they leave themselves open if a time comes that the ranger falls out of favour. I find it interesting that the twin cabs are outselling hilux while the "povo packs" loose out to the hilux, yet hilux still outsells ranger. Be interesting to see the numbers tomorrow tbh
__________________
Her's: 2000 AU II Fairmont Ghia 75th anniversary VCT meteorite & 2014 yaris - white His Toy: 2012 fg II GT-E, emperor red His: VS Ute 5 Litre 5 speed (povo pack) His: 2012 FG II GS, Vanish His: 2003 BA GT-P, Lightening Strike Jnr: 2002 AU III Falcon XR6 ST, 5 speed Blueprint & 1978 XC Fairmont Neptune Blue Previous: 1976 HX 50th Anniversary Kingswood 2014 FGX G6E Turbo 1980 XD Falcon GL 2003 BA Falcon XR6 1991 EB Falcon S 1989 EA Fairmont 1982 XE Fairmont 1968 XT Falcon |
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#15 | ||
Guest
Join Date: Aug 2018
Posts: 1,892
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#16 | ||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,645
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Ford around 4800
Holden around 3000 |
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#17 | ||
FF.Com.Au Hardcore
Join Date: Nov 2006
Posts: 3,275
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__________________
The only thing you get from looking backwards is a sore neck. |
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#18 | ||
FF.Com.Au Hardcore
Join Date: Aug 2005
Location: Melb.
Posts: 4,445
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Maybe Ford USA should look in the mirror. It's not as though Ford USA said "Here Ford Aust. collegues please take our RHD Explorer, RHD F-Series, we'll force Ford Europe to only use torque converter auto tranny's..etc" and Ford Aust. replied "no we won't need those vehicles and treat us as an extention of Ford UK with their buyers preferences".
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#19 | ||
Donating Member
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Posts: 5,678
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Holden down 41%
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#20 | ||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,293
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#21 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,293
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Quote:
At least Ford has a plan and a future. Toyota will literally crap it’s pants when it sees what Ford has coming with the NG Ranger and Everest, they are just not prepared.... |
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#22 | ||
AKA "the other bloke"
Join Date: Jan 2008
Posts: 1,966
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Is it just me or is there always about a 400 vehicle sales difference between ranger and hilux every month?
__________________
Her's: 2000 AU II Fairmont Ghia 75th anniversary VCT meteorite & 2014 yaris - white His Toy: 2012 fg II GT-E, emperor red His: VS Ute 5 Litre 5 speed (povo pack) His: 2012 FG II GS, Vanish His: 2003 BA GT-P, Lightening Strike Jnr: 2002 AU III Falcon XR6 ST, 5 speed Blueprint & 1978 XC Fairmont Neptune Blue Previous: 1976 HX 50th Anniversary Kingswood 2014 FGX G6E Turbo 1980 XD Falcon GL 2003 BA Falcon XR6 1991 EB Falcon S 1989 EA Fairmont 1982 XE Fairmont 1968 XT Falcon |
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#23 | |||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,645
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Quote:
Unless you think Ford will double every segment it competes in and then some, which would be an industry first and not something achievable by a brand which has just come off its worst decade for public perception in its 100 year history, I don't see it happening im sorry. As I've said numerous times, Fords problem isn't its line up, its the badge and people's perception of it, which makes asking a premium for it a **** take at best. Had to lol at this paragraph in the above articles 'fast facts'. Looks like Mr Dowling reads AFF, as I made reference to this last month.. 'While some brands like to split variants to claim a victory (such as distinguishing 4x4 or 4x2 utes) all vehicles are calculated by nameplate and have been for decades.' Last edited by BENT_8; 05-11-2019 at 11:51 PM. |
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#25 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,293
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Quote:
Hilux 4x2 outsells Ranger 4x2 because it offers a $27k Single Cab petrol Ute, that’s about $10k less than the cheapest Ranger Ute. These days, the majority of Hilux and Ranger sales are crew cabs in 4x4 and 4x2 the single and extra cab utes are there but small sales compared to crew cabs. Last edited by jpd80; 06-11-2019 at 06:10 AM. |
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#26 | ||
FF.Com.Au Hardcore
Join Date: Oct 2008
Location: Victoria
Posts: 7,854
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Why? they are basically the F150 car company on percentages
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______________________________ 2015 Territory Titanium RWD Diesel - SOLD 2016 BMW X5 xdrive 30D Msport Seadoo Challenger 210SE 310HP |
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#27 | ||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,293
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Ford would actually be pleased that Australia has embraced a global product that doesn’t rely on Australian sales for survival, finding $700 million every seven years or so was a real problem but now that America is bankrolling development of T6 Bronco, a crap ton of good stuff is now available to all T6 products.
The best thing Ford could do is double down with more and better T6 products, Aussies love and miss that six cylinder smoothness and easy power, if Ford manages to replicate that in a non-car vehicle segment, then they will recover a lot of sales. Last edited by jpd80; 06-11-2019 at 11:51 AM. |
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#28 | |||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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Quote:
And can we all move past trying to compare sales figures against companies that sell small, cheap low profit junk. I found this interesting. https://www.goauto.com.au/news/kia/k...-04/80389.html When asked what the brand will do once passenger cars stop becoming a profitable venture for the brand around 2021 or 2022, Mr Meredith said KMAu has plans up its sleeves to replace the volume elsewhere. Looks like they will eventually follow Ford's lead of replacing small cars for ones that actually make decent profit. Pretty funny considering the boneheads who continually get stuck into Ford about pulling out of passenger cars ![]() ![]() Profit is where it's at, not sales numbers (the GM bankruptcy approach). |
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#29 | |||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,645
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Quote:
Also, could you clarify your opinion of junk, as I'm not sure if you're referencing my $18k purchase which has been faultless or someone else's 60k dualcab with stuffed gearbox or dodgy injectors. |
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#30 | |||||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,293
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Quote:
sales that strike at Toyota's heartland. All vehicles from compact car and utes down will soon be cannon fodder for the Koreans, so Toyota is going to cling to Hilux, LC and upper SUVs like a drowning man. Quote:
Euro vehicles with missing lower trims, they need a different plan. Quote:
the lower priced 4x2 utes but of course, Toyota with a distinctive price leader always wins out because it's prepared to sell cheaper tradie utes. Sales "winners" without the context of vehicle values is pointless, the objective for Ford must be to strike at Toyota's most lucrative 8,000 sales a month and gain as many of them as it can and just forget the nickel and dime stuff Last edited by jpd80; 06-11-2019 at 06:20 PM. |
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