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| The Pub For General Automotive Related Talk |
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04-05-2015, 10:27 PM
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vbvbvb088
Join Date: Oct 2009
Location: Melbourne.
Posts: 347
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05-05-2015, 08:02 PM
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FF.Com.Au Hardcore
Join Date: Jun 2008
Posts: 1,137
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Have to agree with the comments posted after the article. I think they need to do better, it comes over a bit smarta$$.
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05-05-2015, 08:26 PM
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AKA "the other bloke"
Join Date: Jan 2008
Posts: 1,980
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Nah mate, we have it wrong, ford is kicking goals ATM the ads in recent years are brilliant and the sales charts prove it !
Seriously though I know some will flame me for this but fords advertising has been woeful in recent years,
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Her's: 2000 AU II Fairmont Ghia 75th anniversary VCT meteorite & 2014 yaris - white His Toy: 2012 fg II GT-E, emperor red His: VS Ute 5 Litre 5 speed (povo pack) His: 2012 FG II GS, Vanish His: 2003 BA GT-P, Lightening Strike Jnr: 2002 AU III Falcon XR6 ST, 5 speed Blueprint & 1978 XC Fairmont Neptune Blue Previous: 1976 HX 50th Anniversary Kingswood 2014 FGX G6E Turbo 1980 XD Falcon GL 2003 BA Falcon XR6 1991 EB Falcon S 1989 EA Fairmont 1982 XE Fairmont 1968 XT Falcon |
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05-05-2015, 11:07 PM
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FF.Com.Au Hardcore
Join Date: Feb 2005
Location: Melb north
Posts: 12,025
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the ad seems ok to me, but i would be more interested in seeing actual testing and proof of durability and reliability, even though it doesn't really prove long term reliability.... it looks good.
for example .... https://www.youtube.com/watch?v=S7g40zn0lQE heres another , take note of the wording........ Australias population was mesmerized. http://www.goauto.com.au/mellor/mell...257125001A1505 i would much rather see a short clip vehicle actually proving itself rather than being told by a babe it it is better because ........ when was the last time a ford ad had the population mesmerized ? |
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05-05-2015, 11:40 PM
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FF.Com.Au Hardcore
Join Date: Oct 2010
Location: W.A.
Posts: 1,713
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I must admit I don't have a problem with the ads. The obvious benchmark target for anyone trying to compete in anything - whether it's sport, business, selling cars, whatever - is the perceived best team or market leader. I don't believe Ford really think they're going to sell as many Mondeos as Toyota does Camrys, but if they were to make some buyers at least consider something different, surely some will be converted.
At least the ads are using facts, rather than trying to make a Toyota "woo hoo" exciting, which really is close to false advertising.  Whether it works is a different story, of course. It may well be that the market still prefers the idea of "zoom zoom" and "woo hoo reliability".
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His: 2019 Ford Focus SA Trend with Driver Assist Pack: 1.5 Ecoboost 3-cylinder (yes, 3 cylinders!), 8-speed automatic in Ruby Red.  Hers: 2020 Ford Puma JK: 1.0 Ecoboost 3-cylinder, 7-speed DCT in Frozen White. |
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06-05-2015, 08:37 AM
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FF.Com.Au Hardcore
Join Date: May 2014
Posts: 881
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I think the ads are borderline childish but I don’t buy on ads alone so if they get your attention then that’s half the job done.
In Fords defence the ads must have had some appeal because prior to hitting the media, focus groups are used to determine average reaction and if it was bad then the ads would never make the cut. Their long term success will be measured by sales figures.
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Smile - I dare you |
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06-05-2015, 10:00 AM
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DJT 45 and 47 POTUS
Join Date: Sep 2013
Posts: 7,336
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They are still persisting with that annoying woman in their TV ads.
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Falcon: 1960 - 2016 My cars Current ride 2016 FG X XR6 - 6 speed manual Previous rides 2009 FG XR6 - 6 speed auto 2006 BF MkII XT ESP - 6 speed auto 2003 BA XT V8 - 5 speed manual 1999 AU Forte - 5 speed manual 1997 EL Fairmont - 4 speed auto 1990 EAII Fairmont Ghia - 4 speed auto |
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06-05-2015, 10:51 AM
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FF.Com.Au Hardcore
Join Date: Jan 2005
Location: Lake Macquarie, Newcastle NSW
Posts: 3,164
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I dunno, she looks pretty tidy in the latest ad where there is talk of tax time of similar.
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06-05-2015, 08:46 PM
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carwant.com.au
Join Date: Mar 2011
Posts: 196
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Good on Fords Marketing team! I wish they were around 5-7 years ago and maybe they wouldn't need to close local production.
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