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Old 18-05-2006, 06:47 PM   #1
Polyal
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Default FoA Marketing: Something has changed

Are there some new heads in that department?

Ok the vast majority of their TV adds suck, but the DRIF6 concept was/is going to be a good move.

But this has been backed up by the sponsership of the fight last night. Im quite suprised no one has mentioned this yet!

Nice work! It was good to see a XR8 ute on the field (although not to sure about the colour) and the banner was good across the ring aswell!

And to top it off, some mighty fine looking women that show the boxers in.

All in all I was very suprised and impressed! Money well spent guys!

Although I wonder why there was so much focus on the ute, perhaps they dont sell aswell in NSW :

Either way, it was a nice change! :1syellow1

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Old 18-05-2006, 07:11 PM   #2
Poetic Justice
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yeah noticed ford must have spent big, but so they should it was a very large event
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Old 18-05-2006, 09:59 PM   #3
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Lets hope they keep it up, the changes recently have been noticable, but the proof will be in the sales figures, lets hope they can increase, whilst maintaining profitability so we can buy our Aussie fords for a long time to come.
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Old 18-05-2006, 10:18 PM   #4
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Ford have sponsored Danny Green for a few years now haven't they.
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Old 18-05-2006, 10:18 PM   #5
Mark351
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Marketing probably assumes those who enjoy boxing enjoy utes?
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