|
Welcome to the Australian Ford Forums forum. You are currently viewing our boards as a guest which gives you limited access to view most discussions and inserts advertising. By joining our free community you will have access to post topics, communicate privately with other members, respond to polls, upload content and access many other special features without post based advertising banners. Registration is simple and absolutely free so please, join our community today! If you have any problems with the registration process or your account login, please contact us. Please Note: All new registrations go through a manual approval queue to keep spammers out. This is checked twice each day so there will be a delay before your registration is activated. |
|
The Pub For General Automotive Related Talk |
|
Thread Tools | Display Modes |
30-09-2008, 12:19 AM | #1 | ||
FF.Com.Au Hardcore
Join Date: Sep 2005
Posts: 1,848
|
It seems as if there has been none since the 2weeks after the 5 Star rating.
And yet another 'anti Ford' Ford article in the Sunday Telegraph (Syd) this weekend. Perhaps we can seed Ford with some serious ideas here. This is a public Forum, and we stake no claim for copyright on these. Please Ford .... Take this input !! Here is a starter Blue Screen with only this text "What maters to you ? Man with lab coat, and Aurion after head on, comments on the severity of the injuries (Including some spefics) to Driver and occupant. Man with lab coat, and commy after head on, comments on the severity of the injuries (Including some spefics) to Driver and occupant. Man with lab coat, and Falcon after head on, comments on the severity of the injuries to (Including some spefics) Driver and occupant. Blue Screen with only this text "What maters to you ? - ford logo fades in - as does ANCAP Logo Switch to Ford Au current catch phrase, and catchy jingle and another Blue Screen with only this text "What maters to you ? Man with lab coat, and Aurion with family of four, comments on real world economy with family - gives figures for consumption and acceleration when the passenger and luggage load is 200kg (or other suitable figure) Man with lab coat, and commy with family of four, comments on real world economy with family - gives figures for consumption and acceleration when the passenger and luggage load is 200kg (or other suitable figure) Man with lab coat, and Falcon with family of four, comments on real world economy with family - gives figures for consumption and acceleration when the passenger and luggage load is 200kg (or other suitable figure) . Blue Screen with only this text "What maters to you ? - ford logo fades in Switch to Ford Au current catch phrase, and catchy jingle And Maybe: Blue Screen with only this text "What maters to you ? Man with lab coat, and Aurion V6 Comment on built in Australia for 2 years to a foreign design, with foreign sourced engine. also mention specific percentage of Australian Content (backing music - Japan National Anthem) Man with lab coat, and commy V6 Comment on built in Australia for 22 years (?) to an Australian design, with foreign sourced engine. also mention specific percentage of Australian Content (backing music - Korean National Anthem) Man with lab coat, and Falcon I6 Comment on built in Australia for 50 years (?) to an Australian design, with an Australian engine. also mention specific percentage of Australian Content (backing music - Any Immediately recognisable, Australian Tune - say less than 20 years old) Blue Screen with only this text "What maters to you ? - ford logo fades in Switch to Ford Au current catch phrase, and catchy jingle Of Course Light 'Soft Roaders' should be included an alternate series of Ads. and to answer any questions - Yes, I was having trouble sleeping Last edited by EgoFG; 30-09-2008 at 12:20 AM. Reason: Reason for Post |
||
30-09-2008, 07:46 AM | #2 | ||
Moderator Ford Coupe Club
Join Date: Dec 2004
Location: Vic
Posts: 3,905
|
Remember the "witches hats" ad that was used to advertise the XC Falcon in the late '70's?? This involved all the Ford drivers at the time standing in a line to form a line of human witches hats. You had Moffat, Bond, Johnson and a few other lesser known drivers. Fred Gibson got into a bog stock Falcon 500 and drove a slalom course past all the other drivers to demonstrate the stability of the Falcon's handling. Great ad and one I'll always remember.
How about doing a 2008 version of this. Line up Frosty, Richo, Lowndes, Whincup, Junior and Davo. Maybe one of the old boys can do the driving. Dick perhaps? Use a volume seller car such as an XR6 or G6 for relevance to the masses and you have a winner.
__________________
Mitsubishi ASX Auto, White - Daily Commuter XC Fairmont Coupe, 351 4spd, Graphite Grey - The Antidote http://www.fordcoupeclub.org "If you don't know where you're going, any road will take you there" George Harrison 2001. |
||
30-09-2008, 08:01 AM | #3 | ||
Moderator Ford Coupe Club
Join Date: Dec 2004
Location: Vic
Posts: 3,905
|
Young dude complete with '70's mullet is cruising down the road driving an X series GT Sedan or Coupe. The scene is predominatly a side on view. He's looking really happy with life. the car morphs into a wagon and fills up with kids, then morphs again into other cars such as other family trucksters, small cars and other types we are forced to drive due to circumstance. Throughout this morphing the kids get bigger and the driver ages. These morphing stages are fairly rapid until you get to the final image, same dude 30 years older, driving an FG GT with the same happy expression.
The slogan is "GT, the feeling never leaves you" or "GT, you know you want one" or something along those lines. It's good to create ads directed at the engineering and technical aspects of the Falcon but it'll also pay to do ads that have a strong motorsport link and also tap into the headonistic impulse that lays deep inside us all. Ads that make you want to lash out on a GT.
__________________
Mitsubishi ASX Auto, White - Daily Commuter XC Fairmont Coupe, 351 4spd, Graphite Grey - The Antidote http://www.fordcoupeclub.org "If you don't know where you're going, any road will take you there" George Harrison 2001. |
||
30-09-2008, 08:09 AM | #4 | ||
FF.Com.Au Hardcore
Join Date: Jan 2005
Posts: 14,654
|
Motorsport linked ads are all good and well for the 5% of people who have an interest in these vehicles, but what about the other 95% who have no interest in buying a hot V8 or performance orientated vehicle?
Its the "95%" like the average mums and to a lesser degree dads that Ford need to attract.. not the "5%".... The other comment id make is "negative" advertising techniques such as bagging your opposition have been proven to turn people away from your product...
__________________
335 S/C GT: The new KING of Australian made performance cars.. |
||
30-09-2008, 08:33 AM | #5 | ||
FF.Com.Au Hardcore
Join Date: Dec 2006
Posts: 1,320
|
I think they need to do an ad for the Falcon just like the new one for the Focus.
If you haven't seen it - it goes through all of the shortcomings of the Focus' competitors i.e Lack of power for the Corolla, Less airbags in the Lancer and the Mazda3 being thirstier than the Focus before saying "Choose Wisely" at the end Something like this in the big car context would be far better than walking fingers. Last edited by WILDB; 30-09-2008 at 08:34 AM. Reason: Added more details |
||
30-09-2008, 09:22 AM | #6 | ||
FF.Com.Au Hardcore
Join Date: May 2006
Posts: 514
|
i rekon throw political correctness out of the window, and shoot a GT doing some circle work, like the holden storm ute commercial... would be a killer during the V8 series
|
||
30-09-2008, 09:25 AM | #7 | ||||
Back to Le Frenchy
Join Date: Feb 2005
Location: Back home.....
Posts: 13,346
|
Quote:
__________________
Quote:
07 Renault Sport Megane F1 Team R26 #1397
|
||||
30-09-2008, 09:28 AM | #8 | |||
FF.Com.Au Hardcore
Join Date: Aug 2008
Location: Brisbane, Qld
Posts: 3,321
|
Quote:
Yeah that is a good idea to make a 2008 version. Use an XR8 or a G6E and do a slalom course with the best current V8 Supercar drivers. On the original ad they claimed the average speed was 92-38km/h, but with the new one it would be a lot faster! |
|||
30-09-2008, 09:29 AM | #9 | |||
FF.Com.Au Hardcore
Join Date: Aug 2008
Location: Brisbane, Qld
Posts: 3,321
|
Quote:
|
|||
30-09-2008, 09:50 AM | #10 | ||
FF.Com.Au Hardcore
Join Date: Dec 2005
Location: QLD - Townsville
Posts: 1,772
|
OR
1000 Bikini models in a town, cars drives through and they all start chasing it.... then the voice over could say "YOU WISH!" , then read out the benefits of the falcon, better fuel economy, sports suspension, etc,etc then with australia's first 5 star ancap rating (have cars crashed around the place and focus on the badly crumpled bodies) "You wont need to pick up!" (as in your the only one left) - Ford Falcon - better than riding an animal and have a lion walk down the street with someone on its back yeah that'll be one of the worst ads but something to remember LOL i hold all interlectual copyright on this idea, if ford use it they agree to giving me a new falcon or 3 weeks use of a 08 FPV FG GT-E + paid fuel and insurance
__________________
My Cars: 2002 Ford Falcon AU S3 SR 2006 BF MKI Falcon XR6 2008 Mazda BT50 SDX 2004 BA XR8 ute 2006 AUDI A4 B7 2013 FG II XR6 Ute 2006 Ford Territory TX 2003 Ford Falcon XR8 2009 Territory Turbo Ghia Current: 2012 Audi A4 B8 2.0T Quattro |
||
30-09-2008, 10:13 AM | #11 | |||
FF.Com.Au Hardcore
Join Date: Aug 2008
Location: Brisbane, Qld
Posts: 3,321
|
Quote:
|
|||
30-09-2008, 10:35 AM | #12 | ||
The Futuriser
Join Date: Jan 2007
Location: Melbourne
Posts: 1,836
|
If you ask me, **** the V8 supercar drivers. Thats bogan as.
__________________
Current Subaru Liberty MY08 2.5 SatNav Previous 2003 BA Ford Futura. CKGD - Freelance Graphic Designer |
||
30-09-2008, 10:45 AM | #13 | ||
Hoon (I wish!)
Join Date: Aug 2007
Posts: 411
|
The long stroke V8 is dead, advertise 6 turbos as the future of aussie mucle outlining performance, insurance, fuel economy etc
They could use It is cheaper than a v8, fatser than a v8, just as much fun as a v8 (maybe not), better resale than a v8 etc.
__________________
I want an FG! : If only I were old enough :
|
||
30-09-2008, 11:25 AM | #14 | ||
FF.Com.Au Hardcore
Join Date: Dec 2005
Location: QLD - Townsville
Posts: 1,772
|
to make it even better they could have "60BETA" "WENTBETA" "N0B3TA" on the numberplates to have a rip at a certain brand
just thinking they could even make a "wake the neighbours campaign" to promote the might V8 starts with a guys trying to get out of bed at 6am, alarm clock says recession is comng, doom and gloom, etc , does whatever, gets in his V8 in his shed which is covered in a tarp and dust and cobwebs all over, etc,etc then back to shot with him in the car, quiet a smooth and all the neighbours run out waving their fists and he just looks in shock voice over - Recession isnt here yet, get in your falcon and "WAKE THE NEIGHBOURS" enjoy your weekend, we'll take care of the rest, then they can read out 5 star ancap, greenest falcon, etc and Fords new (will be) lowest ever interest rate and something else (to bring back consumer confidence and that you dont have to buy a smartcar you'll die in if you hit dog to be happy.... because ford will save you.... or whatever) 2nd part.. old mates driving through a field of daisys.... that "happy" walking fingers music is playing, he has the biggest grin on his face ... then while the voice over reads the features and says the greenest falcon ever its pans around to see him ripping up the earth, oblivious to whats happening... silence then voice over - uhh...... MEANEST falcon ever! - WAKE THE NEIGHBOURS and a shot of his neighbours running after him covered in dirt and daisys then they could have that GET ACTIVE government incentive scheme on the ad and ford as a sponsor so it wont seem so bad yes ford i want that free falcon
__________________
My Cars: 2002 Ford Falcon AU S3 SR 2006 BF MKI Falcon XR6 2008 Mazda BT50 SDX 2004 BA XR8 ute 2006 AUDI A4 B7 2013 FG II XR6 Ute 2006 Ford Territory TX 2003 Ford Falcon XR8 2009 Territory Turbo Ghia Current: 2012 Audi A4 B8 2.0T Quattro |
||
30-09-2008, 11:37 AM | #15 | ||
XY Driv3r
Join Date: Jul 2005
Location: Melbourne
Posts: 3,004
|
Agree with 4V, need to focus purely on the other 95% of the population, because that is were the sales lie.
If Ford can make their product (not just their XR range but the basic packages)appeal to those 95%; moreso than their competitors, then sales will broaden across both Ford and FPV within time. One of the main selling points they need to push though, is there 5 star ANCAP rating. Which is tough seeing as there is a decline in the market
__________________
|
||
30-09-2008, 11:38 AM | #16 | |||
Moderator Ford Coupe Club
Join Date: Dec 2004
Location: Vic
Posts: 3,905
|
Quote:
Also agree on not bagging other manufacturers.
__________________
Mitsubishi ASX Auto, White - Daily Commuter XC Fairmont Coupe, 351 4spd, Graphite Grey - The Antidote http://www.fordcoupeclub.org "If you don't know where you're going, any road will take you there" George Harrison 2001. |
|||
30-09-2008, 11:57 AM | #17 | |||
XP Coupe
Join Date: Jan 2005
Posts: 2,098
|
Quote:
1) other small cars and; 2)the icon that would take some incredible effort to dislodge = the Rolla. This is risky in that consumers may be amused, but doggedly ignore the message. |
|||
30-09-2008, 01:24 PM | #18 | |||
On the search for cubes..
Join Date: Jan 2005
Location: Perth, W.A.
Posts: 691
|
Quote:
play at the passion of the drivers/owners and maybe win back some of the lost souls from the past.
__________________
FG G6ET - Daily Driveway Ornament... Current Projects ED SOHC 3v 5.4 Cammed 5.4 3V Garage Ornament Project Project Brimstone XE Wagon Phase 6 powered by Coyote Long Gone Projects EA Falcon SOHC 4.0 237rwhp BA 3V 'The Taxi' DJR320 Kit, G6ET Wheels, Lunati Voodoo Cams 320rwhp |
|||
30-09-2008, 02:26 PM | #19 | |||
FF.Com.Au Hardcore
Join Date: Jan 2005
Posts: 3,918
|
Quote:
|
|||
30-09-2008, 02:37 PM | #20 | ||
351 Cleveland:Pure Muscle
Join Date: Jul 2005
Posts: 248
|
Personally I think Ford have to work on their reputation somehow.
It's easier to lose a reputation than it is to get a good one and I think Ford have lost theirs and now have to work damn hard to get it back. I'm sure once they have succeeded in getting it back, sales will come flooding back. IMO
__________________
Cheers |
||
30-09-2008, 05:26 PM | #21 | |||
FF.Com.Au Hardcore
Join Date: Mar 2005
Location: Filling up
Posts: 1,459
|
Quote:
__________________
VIXEN MK II GT 0238 with Sunroof and tinted windows with out all the go fast bits I actually need : |
|||
30-09-2008, 07:13 PM | #22 | |||
they call me Tibbo
Join Date: Dec 2004
Location: Brisbane
Posts: 6,163
|
Quote:
My only advice is to pull all the sponsorship of events, teams etc and give that allocation of the budget to a driven advertising campaign. The adds don't have to be the best but saturate the market with Ford adds would boost sales imho. The odd add here and there isn't cutting it.
__________________
|
|||
30-09-2008, 07:23 PM | #23 | |||
FF.Com.Au Hardcore
Join Date: Dec 2007
Location: Ballarat
Posts: 2,139
|
Quote:
Nob eater? Not sure that would sell the product too well mate. |
|||
30-09-2008, 07:39 PM | #24 | ||
FF.Com.Au Hardcore
Join Date: Feb 2005
Posts: 1,451
|
You said we had to be better. Well at last we have listened.
Today we are announcing our entire dealer network is gone. Next week the new Ford Premium dealer network will begin taking shape. New people, new ideals and new focus on customer service. Good things are happening at Ford Australia.... |
||
30-09-2008, 11:11 PM | #25 | ||
Regular Member
Join Date: Dec 2004
Location: Elwood, Melbourne
Posts: 162
|
mabe its time to bring back...
"Have you drive a Ford lately?" jazz it up ofcourse, toymota's been using "oh what a feeling!" with people jumping for years now and have always made it contempory. im not saying its good, but its working. |
||
01-10-2008, 04:11 PM | #26 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Central Q..10kms west of Rocky...
Posts: 8,318
|
How about the American ad ? FORD BUILT FOR THE ROAD AHEAD because australia is a large country and people do drive FORDS in the outback.I have driven Rockhamptonbto Perth and Briz to Perth several times in a FORD. Sure are Built For The Road Ahead.
__________________
CSGhia |
||
03-10-2008, 09:05 AM | #27 | |||
FF.Com.Au Hardcore
Join Date: Sep 2005
Posts: 1,848
|
Quote:
1) Give me an EGO G6E-T 2) Give my wife a Mondeo Wagon (Retire the 626) 3) Write a thankyou email your choice |
|||
03-10-2008, 04:39 PM | #28 | ||
FF.Com.Au Hardcore
Join Date: Aug 2006
Location: St Kilda
Posts: 522
|
A shorter version of this http://www.youtube.com/watch?v=-V4X6mFS0xQ
Real people giving real, honest opinions. |
||
03-10-2008, 06:26 PM | #29 | |||
It's simple, more CUBES!
Join Date: May 2006
Location: Adelaide
Posts: 795
|
Quote:
I can only dream of getting after sales service and assistance that matches the time and effort they put into selling you the car. They are not unique in the way they deal with after sales service, my work ute is a Mazda and the Mazda dealers are just as bad and I would say other brands also have their inconsistancies. Maybe this is where they could make a big difference, become leaders in after sales service that is consistant and reliable where ever you take your car. You know that you can go to Macca's anywhere in Australia to get a big mac value meal it will be the same every time. I can't go from one Ford dealer to another in my own town and get the same service. Love my Fords but hate the though of returning for service(of any kind). |
|||
03-10-2008, 08:32 PM | #30 | ||
IWCMOGTVM Club Supporter
Join Date: Sep 2005
Location: Northern Suburbs Melbourne
Posts: 17,799
|
Do a 'win a free car' on a popular item that people buy (like what Holden is doing with the VE Ute and Ice break). They can advertise the car all they want, but they need to get the car visually out there where all people will see it (supermarkets, servo's, etc) at least that way the car can sit in there brain subconsciously.
__________________
Daniel |
||